Make Your Website Your Best Salesperson

The Chestnut Tree Bookshop & Cafe, a cherished local space in the heart of West Footscray, is known for its cosy atmosphere and strong sense of community. They wanted a website that would mirror the warmth of their physical store while making it easier for customers to browse books, learn about events, and connect with the local culture. The goal was to create a welcoming digital extension of their unique bookshop and café.

Mel was wonderful to work with and did an excellent job on the brief for updating our website with limited resources. Thanks so much to the team at Design Grid. _{Link to Reem's Google review}

The Challenge:

The Chestnut Tree Bookshop and Cafe needed a website beyond functionality; they wanted an inviting digital extension of their cosy, community-driven space. The challenge was to create a platform that was visually appealing, simple to navigate, and easy to manage. It was essential to integrate their existing inventory system (CirclePOS) for smooth updates while making sure the site worked flawlessly on all devices.

Our Solution:

Design Grid collaborated closely with The Chestnut Tree Bookshop and Cafe to ensure the website captured its unique vibe and community focus. Here's what we did:

1. Simplified, Clean Design We crafted a modern yet minimalistic design, inspired by contemporary bookshop aesthetics. The visual layout is uncluttered and intuitive, making it easy for visitors to explore the book and café offerings. The design captures the atmosphere of The Chestnut Tree Bookshop and Cafe - calm, welcoming, and community-oriented.



2. Seamless Integration Integrating the existing backend system was crucial for managing inventory without hassle. We ensured that the bookshop’s catalogue could be integrated effortlessly, keeping information current for visitors browsing new releases and popular titles.



3. User-Friendly Navigation & Community Engagement We built a straightforward navigation structure to enhance the browsing experience. The site allows easy access to books, events, and café details, providing an engaging digital space. We also added features to spotlight book reviews, upcoming events, and social media content, strengthening The Chestnut Tree Bookshop and Cafe’s connection with the local community.

Results:

The Chestnut Tree Bookshop & Cafe’s redesigned website now mirrors the heart and soul of the store. It’s easier for customers to find what they want, from book recommendations to upcoming events. Since the launch, the site has seen a rise in visitor engagement and a boost in community interaction. Staff can effortlessly update inventory and keep content fresh, ensuring the website remains relevant and vibrant.

Conclusion:

At Design Grid, we believe in crafting websites that don’t just look good. They tell your story. If you’re a bookshop, café, or local business aiming to create a digital presence that genuinely connects with your community, we’re here to help. Contact us today at designgrid.com.au/booknow, and let’s bring your brand to life online.

Based in West Footscray, Victoria, Design By AD is renowned for its innovative approach to architectural building design and interior design. It works on residential and commercial projects. The new website design showcases its creative expertise while offering a seamless user experience that reflects its forward-thinking design philosophy.

We engaged Design Grid to complete a full refresh of our website along with SEO's to drive more traffic to our site. We came to Mel with a brief to implement a site that is dynamic and interesting to make people stay and explore as well as being easy enough for us to add future content to. Mel & the Design Grid Team delivered a site that we love and works seamlessly with our brand. A site that will always continue to evolve, Mel is always quick to respond to queries. Thanks Heaps Mel & Team. _{Link to Aydan's Google review}

The Challenge:

Design By AD needed a dynamic and interactive website that could effectively showcase its extensive portfolio and design services. The goal was to build a site that was visually engaging, user-friendly, and easy to manage. They also wanted to ensure that the website was optimised for SEO, enabling them to increase online visibility, attract new clients, and engage visitors more effectively.

Our Solution:

Design Grid worked closely with the Design By AD team to craft a website that mirrors their design ethos and enhances their online presence. Our solutions included:

1. Dynamic Website Redesign We built a sleek, user-friendly, and interactive website that reflects Design By AD’s innovative approach. The design focuses on providing a visually appealing platform that allows visitors to explore their portfolio and services easily.
2. SEO-Focused Content Strategy We optimised the website’s content to improve search engine visibility and drive organic traffic. The SEO-focused content helps potential clients discover Design By AD’s expertise through relevant search queries, ensuring they reach the right audience.
3. Seamless Content Management To enable Design By AD to manage and update their website with ease, we implemented a content management system that allows them to regularly update projects, showcase new work, and keep their site fresh and engaging.
4. Comprehensive Sitemap We designed a clear and intuitive navigation structure, ensuring that users can quickly access key information and explore the site without hassle. The sitemap enhances both the user experience and the site’s SEO performance.

Results:

The newly redesigned Design By AD website now provides a seamless and interactive experience that reflects their expertise in architectural and interior design. With its SEO-optimised content and user-friendly design, the site has already begun to see increased engagement from visitors, helping them attract new clients. Design By AD can now effortlessly update their portfolio, ensuring the site remains relevant and up-to-date with their latest work.

Conclusion:

At Design Grid, we specialise in building fully customised, dynamic, user-friendly websites that reflect our clients' unique strengths. Whether you need a sleek online portfolio or an SEO-driven platform to attract new clients, we can help. If you’re ready to enhance your digital presence, contact us today at designgrid.com.au/booknow and let’s create a website that works for you and your business.

Based in Tarneit, Victoria, PPR Traders specialises in catalytic converter recycling, offering real-time market values, honest grading, and excellent customer service. Our goal at Design Grid was to help them create a robust online presence that reflects their industry expertise and professionalism, helping them connect with customers across Australia.

The Challenge:

PPR Traders needed a straightforward yet impactful digital platform to enhance their online presence and connect them with more clients. Their old site was outdated, and with Google Business Sites being phased out, it became essential for them to establish a dedicated, mobile-first website that aligned with modern web standards. The challenge was to migrate their domain, rebuild the website, and ensure a seamless experience for users accessing the site from any device. Furthermore, PPR Traders wanted the new website to showcase their catalytic converter recycling services while making it easy for customers to request quotes and enquiries. The site also needed to appeal to tradies and businesses looking for reliable recycling solutions.

Our Solution:

Design Grid worked closely with the PPR Traders team to develop a modern, user-friendly website aligned with their business goals. Here's what we did:

1. Domain Migration & Website Rebuild We successfully migrated PPR Traders' domain and rebuilt their entire website using Swipe Pages, ensuring a sleek and efficient one-page layout that perfectly serves their needs.
2. Mobile-First Design Understanding the importance of mobile responsiveness, we designed the website with a mobile-first approach. This guarantees easy navigation and seamless functionality on all devices, from phones to desktops.
3. SEO-Optimised Content We crafted SEO-optimised content to improve search engine visibility, specifically targeting tradies and businesses looking for catalytic converter recycling services. The goal was to attract relevant traffic and convert visitors into leads.
4. Email Hosting Setup We set up reliable email hosting through our preferred provider, ensuring smooth and professional communication for PPR Traders with clients and partners.
5. Instant Quote Form To streamline the customer experience, we implemented an instant quote form, making it easier for potential clients to get quick and accurate estimates for their catalytic converters.
6. Social Media Integration We integrated their social media channels to create a cohesive digital presence, allowing PPR Traders to engage with their audience more effectively.

Results:

The new PPR Traders website has vastly improved its online presence. Its mobile-first design ensures accessibility across all devices, making it simple for customers to explore their services, request quotes, and get in touch. SEO-optimised content has boosted visibility on search engines, particularly for local and national searches related to catalytic converter recycling and tradies web design. In a short time, PPR Traders has already seen a noticeable increase in website traffic and leads, particularly from tradies and businesses in need of reliable catalytic converter recycling services. The instant quote form has significantly reduced the time it takes to respond to client inquiries, improving customer satisfaction.

Conclusion:

At Design Grid, we understand tradies and service-based businesses' unique needs. Whether you need a sleek, mobile-responsive website or want to improve your SEO rankings and lead generation, we’re here to help. If you want to grow your business and expand your digital presence, let us create a website that reflects your expertise and drives results. Contact us today to get started on a website solution that works for you. Visit designgrid.com.au/booknow to schedule a free consultation and start building your online success.

Based in Maidstone, Supreme Clean Australia is redefining the cleaning industry with their exceptional services and commitment to customer satisfaction. At Design Grid, we were thrilled to collaborate with a company that shares our dedication to quality, transparency, and exceeding client expectations.

Have nothing but amazing things to say about Design Grid who helped me create a website for my relatively new cleaning company. As someone who isn’t tech savvy, it’s was great to have someone like Mel, who was extremely patient with me through out the process. The design and website build was very thorough, ensuring the design and features I wanted were implemented. The turn around was very fast as well. Whenever I needed help with various tasks, Mel always responded quickly which is obviously important. Mel was also very helpful with the advice that she gave in regards to marketing and brand awareness etc. Extremely happy with the end result! Thanks Mel and everyone at Design Grid! Love my website! Hamish Chia (Director) Supreme Clean Australia Pty Ltd _{Link to Hamish's Google review}

The Challenge:

Supreme Clean Australia required a digital platform that could effectively showcase its expertise in the cleaning industry while offering a seamless user experience. They aimed to expand their reach to a broader audience, including residential clients, real estate agents, and commercial clients. The challenge was to create a sleek, user-friendly website that highlighted their extensive range of services and facilitated quick and accurate communication through an instant quote form.

Our Solution:

Design Grid set out to create a website that reflects Supreme Clean Australia's straightforward and professional approach. We focused on crafting a clean, functional, professional web design catering to all client segments. Our key actions included: Our approach encompassed:

1. SEO-Optimised Content: We wrote and optimised the website’s content to enhance search engine visibility and attract potential clients across residential, end-of-lease, and commercial cleaning services.
2. Comprehensive Website Design: We built and designed the entire website with a focus on usability. The site is easy to navigate, allowing users to find information about their needed services quickly.
3. Instant Quote Form: To improve response times and accuracy, we created an instant quote form. This form is designed to streamline requesting quotes, ensuring potential clients receive timely and precise estimates.
4. Service Focus: We strategically highlighted Supreme Clean Australia's service offerings, including their new focus area - commercial cleaning. This ensures that all client types can easily find relevant services.

Results:

• Supreme Clean Australia’s new website has significantly boosted its digital presence.
• The company now receives steady new leads and jobs, particularly from commercial businesses.
• SEO-optimised content has improved its visibility on Google and local search platforms.
• There has been a noticeable increase in overall leads, with more enquiries coming directly through their website.
• The enhanced online visibility has helped Supreme Clean Australia connect with a broader audience, securing more business opportunities in both residential and commercial sectors.

Conclusion:

At Design Grid, we understand that for tradies like Supreme Clean Australia, building trust and establishing a solid online presence is essential for connecting with the right clients. Your business thrives on word of mouth, but your website is often the first point of contact for potential customers. It’s not just about having a website - it’s about having a platform that reflects your values, professionalism, and commitment to quality service. If you’re a tradie who prides yourself on hard work, reliability, and delivering exceptional results, we’re here to help you amplify those qualities online. Let us create a digital presence that showcases your skills and turns visitors into loyal clients. Reach out to Design Grid today, and let’s pave the way to your business’s success. Get started now by visiting designgrid.com.au/booknow, and let’s build something great together.

Expert Reblocking & Underpinning, situated in Tullamarine, holds an impressive track record of 31 years, specialising in top-tier foundation-related services. Under the leadership of Nash, a registered building practitioner, the company has consistently set industry standards for quality. As the digital age unfolds, Nash recognised the need to establish a robust online presence to complement their long-standing reputation for excellence. This case study explores how Design Grid partnered with Expert Reblocking & Underpinning to embark on their digital journey.

Great & friendly service and very reasonable prices. Highly recommend. _{Link to Nash's Google review}

The Challenge:

With over three decades of experience, Expert Reblocking & Underpinning has carved a niche as a trusted entity in foundation work. However, like many local businesses, they lacked an online presence representing their expertise. Nash sought to bridge this gap by entering the digital space while preserving the core values that defined his business.

Our Solution:

Design Grid was excited to collaborate with Expert Reblocking & Underpinning to craft a landing page as part of our Tradie Website Package that introduced them to the digital landscape and authentically encapsulated their legacy of quality. Our approach encompassed:

1. Prominent Banner: We designed a prominently placed banner featuring a direct call to action link, allowing visitors to connect seamlessly with Expert Reblocking and underpinning.
2. About Us Section: An 'About Us' section highlighted their role as a trusted entity with a rich history of exceeding customer expectations.
3. Service Breakdown: We provided a detailed breakdown of their services, ensuring visitors gained a clear understanding of their extensive expertise.
4. Client Testimonials: Genuine client testimonials were incorporated, confirming the trust and credibility built over the years.
5. User-Friendly Gallery: We created a user-friendly gallery, allowing Nash to showcase specific projects with before and after photos, spotlighting their transformative work.
6. Contact Us Section: A 'Contact Us' section ensured Nash remained approachable and just a message away.

The objective was to create an online space that honestly reflected Expert Reblocking & Underpinning's values, offering Nash a practical tool to showcase his business and services to potential customers.

Google Business Profile (GBP) Optimisation:

In addition to enhancing its website, Design Grid optimised Expert Reblocking & Underpinning's online presence through the Google Business Profile (GBP) service. Our GBP service includes:

1. Profile Setup: We handled all the technicalities, from creating their GBP profile to integrating their logo and filling in all pertinent details.
2. SEO Synchronization: By aligning the services on their Google Business Profile with their website, we enhanced their SEO alignment, ensuring a seamless digital footprint.

Results:

• Expert Reblocking & Underpinning's digital presence now mirrors its reputation for quality.
• The website's user-friendly design ensures seamless navigation for visitors.
• Nash can effortlessly manage and update content, keeping the site current and engaging.

Conclusion:

The partnership with Expert Reblocking & Underpinning exemplifies Design Grid's commitment to delivering bespoke design and development solutions. By crafting an engaging and user-friendly website and optimising its Google Business Profile, we've empowered Expert Reblocking & Underpinning to expand its reach and fulfil its mission of providing quality foundation work.

Media Bootcamp, led by industry veterans Ginger Gorman and Sue White, is a dynamic and agile force in online media training. With a remarkable 40 years of combined industry experience, Media Bootcamp offers a range of courses, from mastering online presentations to expert media pitching. They have carved a unique niche in the Australian media landscape by providing distinctive, remote, and flexible learning experiences tailored to the rapidly evolving media environment.

The Challenge:

After seeing our work with Karen Percy Ink's website, Media Bootcamp wanted to work with us to create a bold and creative redesign for their newly launched products. Media Bootcamp's primary goal was to offer an accessible and budget-friendly training platform catering to individual learners and corporate clients. They aimed for a quick yet impactful redesign of their existing website, focusing on refreshing the look and feel, segmenting product offerings, and improving the user interface. The challenge was to create a digital space that reflected their deep-rooted insider knowledge and practical media skills honed over decades of journalistic excellence.

Our Solution:

Design Grid was thrilled to collaborate with Media Bootcamp and understood the project's urgency. Our initial focus was crafting four bespoke templates that would form the foundation of their website. While Design Grid designed and constructed all top-level pages, Media Bootcamp would manage product offerings. We provided comprehensive training to ensure seamless product addition and updates using the templates we created. Our commitment was to deliver a solution that met and surpassed their needs and aligned with their immediate priorities and future aspirations.

The Results:

The redesigned Media Bootcamp website speaks to their target audience. It boasts a stunning, easy-to-navigate homepage with transparent corporate, institutional, and individual client sections. The design is intuitive, making it effortless for visitors to find the perfect course. Inspired by our work with Karen Percy Ink, we crafted a striking, straightforward website perfectly aligned with Media Bootcamp's unique offerings. Built swiftly on Wix for user-friendliness, the website showcases its new products and services with flair.

Client Feedback:

"The site looks fabulous. I think it'll be a hit. Excited to continue our journey with Design Grid for ongoing tech support!"

Key Features:

• Stunning, easy-to-navigate homepage.
• Clear, separate sections for corporate, institutional, and individual clients.
• An intuitive design that simplifies course selection.

Conclusion:

The partnership with Media Bootcamp exemplifies Design Grid's commitment to delivering bespoke design and development solutions. By creating an engaging and user-friendly website, we have empowered Media Bootcamp to expand its reach and fulfil its mission of providing quality media training for the modern world.

In our collaboration with Simply Amore, a Shopify-based business, we embarked on a mission to elevate the performance of their e-commerce website. Facing the challenge of improving the site's overall functionality and appearance, we initiated an extensive audit and devised a tailored SEO Action Plan and Support Pack.

For someone who is not as tech savvy as some, Mel was patient, understanding and clear in her explanation of what needed to be done and how we were going to achieve what was needed to step up our website game. Highly recommend Design Grid. _{Link to Sonia's Google review}

Objectives:

Our primary objectives were clear:

1. Enhance the user experience and visual appeal of the Simply Amore website.
2. Implement a comprehensive SEO strategy to boost online visibility and drive organic traffic.
3. Foster customer engagement and encourage reviews to build trust and credibility.
4. Optimise metadata to improve search engine ranking and discoverability.

Solution:

Our approach to achieving these objectives involved a multifaceted solution:

1. Homepage Improvements:
   • Dynamic product displays featuring Christmas and best-selling items.
   • Introduction of a dedicated collection for best-sellers, prominently displayed on the front page.
   • Integration of Instagram to provide real-time updates and enhance site dynamism.
   • Streamlined footer design for a cleaner look and improved social media integration.
   • Inclusion of direct links from the hero image to relevant site sections.
2. Shopify Reviews:
   • Implementation of Judge Me Reviews to facilitate customer feedback.
   • Set of automatic email reminders for order reviews, enhancing the volume of user-generated content.
3. Metadata Enhancements:
   • Comprehensive improvements to metadata for all live products and main pages.
   • Submission of a new sitemap to Google for reindexing, ensuring optimal search engine visibility.
4. Additional Enhancements:
   • Enriched content on collection pages to meet Google's search algorithm criteria.

Results:

Our efforts yielded remarkable results:

• Simply Amore's website underwent a visual and functional transformation, improving user navigation and site appeal.
• Implementing an effective SEO strategy increased online visibility, attracting organic traffic.
• Customer engagement was enhanced by facilitating reviews, strengthening trust and credibility.
• Metadata optimisation contributed to improved search engine ranking and discoverability.
• A new sitemap submission ensured prompt reindexing by Google.

Conclusion:

In our partnership with Simply Amore, Design Grid successfully achieved its objectives, significantly improving the performance and appeal of the Shopify website. Our comprehensive approach elevated the user experience and bolstered online visibility and customer engagement. The results speak for themselves, showcasing the positive impact of our tailored solutions on the digital presence and success of Simply Amore.

Five Star Building Services Pty Ltd is a Melbourne-based maintenance and construction service provider. They approached us after being impressed by our work on Reynolds Maintenance's website. The challenge was to create a brand identity that encapsulates their diverse range of services and their commitment to quality and efficiency.

Objectives

• Design a logo that reflects the company's multifaceted expertise in maintenance and construction.
• Develop a comprehensive brand package, including a website and business essentials.
• Write SEO-optimised content for their services to improve online visibility.
• Create a business card as part of their brand package.

Solution

Logo Design

We collaborated closely with the Five Star Building Services team to create a logo that would resonate with their brand values. The final design is a modern, crisp logo that embodies their promise of quality and efficiency.

Brand Package

In addition to the logo, we are in the process of crafting a comprehensive brand package that includes web design, SEO-optimised content, and business essentials like business cards. This will serve to amplify their identity in the competitive Melbourne construction landscape.

Website and SEO

We are developing a website as a digital hub for their services. The site will feature SEO-optimised content to improve its online visibility and attract more clients.

Business Card

A business card is also in the works, designed to be consistent with their new brand identity.

Results

• The newly designed logo has been well-received and perfectly aligns with the company's brand identity.
• The ongoing work on the comprehensive brand package is promising and aims to cover all bases for the client.

Future Plans

Once the brand package is complete, Five Star Building Services will have a robust digital and physical presence to attract new clients and projects. We look forward to seeing the brand grow and succeed in the competitive market. The project is well on its way to becoming a complete success. Five Star Building Services Pty Ltd will soon have a brand identity reflecting its commitment to quality, efficiency, and customer satisfaction. We are excited to continue supporting them in their journey to become a leading name in Melbourne's construction and maintenance sector.

Super Movement, led by Janis, is an inclusive fitness studio offering a variety of classes such as mat Pilates, studio Pilates, functional strength training, and kids/teen fitness. With fully accessible studios in Altona North and Spotswood, they needed a digital platform that could be easily updated, especially their class timetable.

I appreciated the clear communication from Mel. She listened to my requirements and was able to do the work I needed efficiently and within my budget. _{Link to Nash's Google review}

Objectives

• Conduct a comprehensive website and SEO audit with actionable recommendations.
• Refresh and redesign key sections of the website, including the homepage, trainers, classes, and about us.
• Fix non-functioning lead forms.
• Update the class timetable regularly.
• Improve location visibility on the website.
• Integrate Instagram feed to make the homepage more dynamic.
• Ensure the website is responsive across all devices.

Solution

Website and SEO Audit

We initiated the project with a thorough website and SEO audit, providing Super Movement with a set of recommendations to improve their online presence.

Website Redesign

We refreshed and redesigned key sections of the website, such as the homepage, trainers, classes, and the about us section, to make it more user-friendly and visually appealing.

Lead Forms and Timetable

The lead forms, which were previously not functioning, were fixed to ensure smooth customer inquiries. The class timetable was updated to reflect the most current offerings.

Location and Instagram Integration

We improved the visibility of the studio locations on the website and integrated their Instagram feed into the homepage, adding a dynamic element to the site.

Responsiveness

The website was responsive to ensure a seamless user experience across various devices.

Outcome

The website now boasts a modern and clean design, aligning perfectly with Super Movement's brand ethos. Janis is extremely pleased with the outcome, particularly because it was achieved within her budget constraints. Super Movement now has a robust and dynamic digital platform that enhances its brand and offers an easy-to-navigate experience for its clients. The website is set up for infrequent updates, particularly for the class timetable, making it a practical solution for the client's needs. We look forward to an ongoing relationship with Super Movement, helping them continue to thrive in the fitness industry.

Design Grid proudly presents the Werribee River Guide, a collaborative endeavour that celebrates the Werribee River's natural beauty and cultural heritage. In partnership with the Werribee River Association (WRA), we've brought this project to life, offering an online platform and a printed guide to showcase the river's treasures.

So happy with our refreshed website done by Design Grid. Mel has done a super lovely job, and we are pleased to be getting positive feedback. _{Link to Werribee River Association's Google review}

The Challenge Our journey with WRA has been one of continuous support, spanning website development, logo design, and graphic solutions. The Werribee River Guide posed an exciting challenge: to create a comprehensive guide that captures the river's essence and fosters collaboration among various stakeholders. It required us to leverage our expertise working with Not Profit Organisations and Associations to deliver an outstanding resource. One of the central challenges was to ensure consistency in both the design of the printed brochure and the website. While the website needed to be dynamic and interactive, both versions had to convey the same information seamlessly. This required meticulous planning and design to maintain a unified user experience. Our Solution The Werribee River Guide stands as a testament to successful collaboration. It has been enriched by the contributions of esteemed partners, including Melbourne Water, Wyndham City, Parks Victoria, Werribee Open Range Zoo, Western Melbourne Tourism, and the Wadawurrung and Bunurong Traditional Owners. Our team crafted an interactive, visually captivating platform that seamlessly blends drone footage, interactive features, and stunning photography. The Results The Werribee River Guide is now available for all to explore. Whether planning a family outing or uncovering new trails, this guide is your go-to resource. Both online and printed versions offer a glimpse into the unique places and hidden gems that grace the Werribee River. Experience this remarkable region's natural wonder and cultural richness by visiting werribeeriverguide.com. Key Features

• Captivating drone footage that brings the river's beauty to life.
• Interactive elements for an engaging user experience.
• Breathtaking photography that showcases the river's unique charm.

Are you seeking collaboration for your organisation? Design Grid is committed to delivering innovative solutions that celebrate and promote the beauty of our natural landscapes. Contact us today if you're part of a not-for-profit organisation (NFP), tourism body, or association seeking exceptional web and print services. Let's collaborate to bring your visionary project to life as we did with the Werribee River Guide. We can create dynamic digital experiences that inspire and inform while maintaining consistency with your print materials.

Introducing Monte Concrete and Paving's Freshly Paved Website. We're excited to present the revamped online platform for Monte Concrete and Paving, a renowned Melbourne-based expert crafting beautiful, functional, and durable concreting and natural stone paving solutions. The Challenge Monte Concrete and Paving faced the challenge of upgrading their online presence to align with their reputation as industry leaders. They needed a modern, user-friendly website that effectively showcased their extensive portfolio and services and made it simple for potential clients to request quotes. Our Solution Design Grid collaborated with Anthony Monte and his team to deliver a sleek, user-centric website. We used Elementor and WordPress to build a site that matched aesthetics with functionality. Key features include:

1. Prominent CTA: We strategically placed a prominent Call to Action (CTA) on the homepage, making it effortless for visitors to request quotes and encouraging potential clients to engage.
2. Instagram Integration: To showcase their impressive portfolio, we seamlessly integrated their Instagram feed, allowing them to display their stunning work visually.
3. User-Friendly Design: The site was crafted with user-friendliness in mind, ensuring that visitors and the Monte team can easily navigate and manage content.
4. SEO-Optimised Content: We wrote and optimised content to improve search engine visibility, helping Monte Concrete and Paving attract more potential clients.

The Results The newly redesigned Monte Concrete and Paving website is a testament to their commitment to quality. It boasts a visually appealing and functional design, enabling easy navigation and quick quote requests. Integrating their Instagram feed allows them to showcase their extensive portfolio effectively. Ready to enhance your online presence? Design Grid is here to pave the way! Whether you are seeking a website revamp or starting from scratch, our team can help you achieve your digital goals. Contact us today for a free consultation. Share this post with someone who could benefit from a digital transformation!

We're delighted to share our recent collaboration with St. Andrew's Anglican Church in Aberfeldie. Led by Vicar Michael, the church sought to modernise its digital presence, aiming to create an interactive and spiritually enriching online experience for its congregation and the broader community.

Thank you very much to Mel and the team at Design Grid for the wonderful job they did in creating our new parish website 🙏 Mel was terrific to work with and always responded quickly to our needs. Highly recommend Design Grid to anyone seeking help with their web design 👍 _{Link to Michael's Google review}

The Challenge

The existing website, built four years ago by a former parishioner, was in need of a comprehensive overhaul. The church required a platform that was not only user-friendly but also spiritually engaging, offering features that would appeal to those seeking meaning and connection in their lives.

The Solution

Research and Planning

Our team conducted an in-depth review of successful church websites, including Hillsong and Life.Church, to inform our strategy. This research helped us identify key features that resonate with churchgoers, such as an online event calendar, a donations area, and a prayer request function.

UI/UX Design

We embarked on a complete redesign of the website's User Interface (UI) and wireframes, focusing on creating an intuitive and visually appealing experience. The new design incorporates modern aesthetics while maintaining the spiritual essence of the church.

Content Migration and Restructuring

We restructured the website's navigation and migrated existing content, ensuring that users can easily find the information they're looking for.

Interactive Features

The new website includes interactive components like Bible studies, newsletter subscriptions, and online gospel readings, providing a rich and engaging experience for visitors.

Social Media Integration

We integrated the website with social media platforms like YouTube, allowing the church to extend its reach and engage with a wider audience.

Logo Showcase

The project also gave us the opportunity to showcase the stunning new logo we created for St. Andrew's, adding a touch of modernity to their brand identity.

The Outcome

The newly redesigned website has been met with positive feedback from the congregation and community alike. It serves as a dynamic platform that not only informs but also spiritually enriches its visitors.

Ongoing Relationship

We're thrilled to continue our partnership with St. Andrew's Anglican Church, providing ongoing support and updates to ensure the website remains a vibrant and effective tool for community engagement.

We're excited to share the transformative work we've done for the Maribyrnong River and Waterways Association (MRWA), a Melbourne-based community organisation committed to the conservation of local waterways. Our collaboration aimed to create a digital platform that not only serves as an informational hub but also as a catalyst for community engagement and ecological restoration.

Working with Design Grid to create an organisational website was a great experience. The team was attentive, and innovative and delivered a great product. I'd be more than happy to recommend them and will continue to use their services going forward. _{Link to Nikki's Google review}

The Challenge

MRWA needed a compelling online presence that could serve multiple functions: educate the community, mobilise support, and provide a platform for fundraising. The challenge was to create a website that was both user-friendly and rich in content, all while encapsulating the essence of MRWA's mission.

The Solution

Logo Design

We kicked off the project by designing a logo that features the short-finned eel, a symbol that resonates deeply with Australia's First Peoples and perfectly aligns with MRWA's mission. This design choice was a nod to the cultural and spiritual significance of the eels and the Maribyrnong River itself.

Website Development

Utilising WordPress and Elementor, we built a dynamic, easy-to-navigate website that serves as a nexus for ecological restoration and cultural storytelling. The site features a seamless donation function, enabling MRWA to easily garner community support for their initiatives.

Event Integration

We integrated our agency version of Eventin by ThemeWinter to feature a prominent Call-to-Action (CTA) for donations and events, connecting all community groups effectively.

SEO Optimisation

The website is fully optimised for search engines, focusing on keywords most relevant to MRWA's mission and audience. This ensures that the site is not just visually appealing but also a powerful tool for organic growth and community engagement.

Content Strategy

The site is designed to be a living entity, continually updated with engaging videos and educational content. This ensures it continues to serve MRWA's mission to ecologically restore the river and share the cultural stories of the waterscapes.

The Outcome

The website has been a resounding success, serving as more than just a digital space; it's a catalyst for change. It fosters a deeper connection between the community and their environment, amplifying MRWA's vital work.

Ongoing Relationship

We're incredibly proud to be part of this transformative project and look forward to our ongoing relationship with MRWA, providing maintenance and support to ensure the website continues to serve its purpose effectively.

We're delighted to share our recent collaboration with Right On Point, a Caroline Springs-based organisation led by Dr Danijela Jakic, an expert in acupuncture and fertility. Our mission was to redesign and redevelop their website, incorporating advanced features that streamline the user experience and elevate the brand.

I entrusted Mel from Design Grid Digital Marketing with the challenging task of redevelopment of my business Web site. It also included adding a new online "shop" and the patient booking system as well as creating an opportunity for further upgrading as per business development. Mel also provided the guidelines how to operate the website not just in the form of The Manual, but also the one to one online training with recording that you can always relay on. Overall Mel made the whole process so much easier for me as a customer whose computer skills need much of an improvement. I would always recommend Mel's services and go back if I needed assistance in the area of Mel's expertise. _{Link to Danielle's Google review}

What We Accomplished

• Website Redesign: Utilising Danijela's newly developed content, we crafted a fresh layout using a premium, easily customisable theme. The design reflects the brand's commitment to quality and holistic health.
• E-commerce Integration: We set up an online shop using WooCommerce, offering a seamless purchasing experience for Right On Point's range of herbal soups, teas, and services.
• Booking System: We integrated Amelia, a customised online booking solution that syncs with Danijela's existing calendar, allowing clients to book appointments and make payments directly through the website.
• Social Media Sync: A front-page slider and a feed of Google Business Profile Reviews were integrated to ensure the brand's social media presence was cohesively represented on the website.
• SEO and Blogging: To improve search engine rankings, we added a blog section aimed at increasing the website's keyword density.
• Training and Support: We provided a comprehensive training manual, empowering the Right On Point team to manage their website independently, thereby reducing everyday operational costs.

The Outcome

The revamped website has been met with positive feedback from clients, affirming the success of our collaboration. We worked closely with Right On Point to understand their unique needs and to deliver a website that not only looks great but also functions seamlessly.

Your Next Steps

We're incredibly proud to have partnered with Marc Maron Care Services (MMCS), a frontrunner in the disability care sector. Our collaboration aimed to provide MMCS with a comprehensive business startup package, ensuring a strong digital presence right from the get-go.

What We Delivered

• Logo Design: We crafted a logo that encapsulates the essence of MMCS—professionalism and high-quality care. This visual identity serves as the cornerstone of their brand.
• Web Design & Development: Utilising WordPress and Elementor, we developed a clean, user-friendly website. The Elementor integration allows the Marc Maron team to effortlessly update content, ensuring the site remains current and relevant.
• Email Setup: Seamless communication is crucial in the healthcare sector. We set up a robust email system to facilitate efficient correspondence between MMCS and their clients.
• Web Hosting: As part of our startup package, we also provided reliable web hosting services, ensuring the website's optimal performance.
• Brand Style Guidelines: To maintain brand consistency across all platforms, we created a comprehensive brand style guide.
• Social Media Setup: We laid the groundwork for MMCS's social media presence, setting up profiles to extend their reach and engagement.

The Impact

The new website has been a resounding success, enabling MMCS to effectively showcase their NDIS-approved services. The platform serves as a comprehensive resource for potential clients, detailing the range of specialist care available for adults with various disabilities, including acquired brain injuries, complex physical or learning disabilities, and autism.

Ongoing Partnership

Our work with MMCS doesn't end with the initial setup. We're committed to providing ongoing support to ensure their digital assets continue to serve them well, aligning with their mission to deliver exceptional care.

We recently had the honour of collaborating with the Werribee River Association, an organisation deeply committed to the environmental well-being of Melbourne's western waterways. Our mission was to create a digital platform that would not only reflect their dedication but also engage a diverse community in their cause.

What We Did

• Website Design & Development: Inspired by the Yarra Riverkeeper's site, we crafted a user-friendly, elegant website that's as easy to navigate as it is to update. The design is fully responsive, ensuring a seamless experience across all devices.
• Content Migration: We transferred approximately 45 pages of selected content from their previous website, ensuring a smooth transition and no loss of valuable information.
• Elementor Pro Integration: To empower the Werribee River Association team with the ability to update their website effortlessly, we integrated Elementor Pro, a leading WordPress page builder.
• SEO Optimisation: We implemented a robust SEO strategy to improve the website's visibility, making it easier for potential supporters and volunteers to find them online.
• Mailpoet Integration: As an alternative to Mailchimp, we set up Mailpoet to manage their newsletters and subscriber lists more efficiently.
• Event Management: We developed a custom events solution and provided training to the Werribee River Association team, enabling them to manage their events and programmes with ease.
• Programme Filters: To enhance user experience, we added filters to the programme sections, allowing visitors to easily navigate through different initiatives like the Litter Blitz groups or the Regeneration Program.

Ongoing Relationship

We're proud to say that our collaboration with the Werribee River Association doesn't end with the launch of their new website. We've entered into an ongoing relationship to provide them with maintenance and support, ensuring their digital platform remains up-to-date, secure, and effective in serving their community.

The Outcome

The new website has been met with positive feedback from both the Werribee River Association team and their community. The site not only serves as a hub for their ongoing initiatives but also as a platform to attract new supporters and volunteers. We're thrilled to have played a part in helping the Werribee River Association connect with a broader audience and effectively promote their invaluable work. We look forward to a continued partnership in supporting their digital needs.

When Nursetech Health, a dedicated NDIS provider, approached us, they were looking for a comprehensive digital marketing strategy that would elevate their brand and connect them more effectively with their target audience.

Our Multi-Faceted Strategy

• Social Media Management: We took the reins of their social media platforms, including LinkedIn, Google My Business, Twitter, Facebook, and Instagram. Our team developed a tailored strategy that aligned with Nursetech Health's business goals and brand voice. We created a fortnightly calendar, managed posts, and engaged with the audience. Our service also included professional design and video software tools, hashtag research, and consultation to focus on specific targets.
• SEO Services: Alongside social media, we also focused on improving their website's SEO. After a thorough audit, we identified key areas for improvement and implemented an effective optimisation strategy. This involved targeted keyword research, on-page optimisation, and link-building strategies.

The Deliverables

For a fortnightly fee, our comprehensive package included:

• A fortnightly content calendar
• DIFY (Do-It-For-You) videos and photos
• Access to our professional image and video stock libraries
• Hashtag research and management
• Post writing and management
• Engagement management
• Consultation to focus on specific targets

The Outcome

The results speak for themselves. Nursetech Health has seen a significant increase in reach and engagement across all social media platforms. Their website's visibility has also improved, driving more organic traffic and improving search engine rankings. We're proud of the results we've achieved for Nursetech Health and look forward to continuing our partnership. If you're interested in elevating your digital presence, we're here to help.

We're excited to share our recent collaboration with Mahana Culture, a company committed to fostering a positive workplace culture through training and consultancy. They approached Design Grid to enhance their graphic design elements across various platforms, including learning materials, documentation, and their MailChimp newsletter.

The Challenge

Mahana Culture had an existing brand identity but faced challenges in maintaining brand consistency across different types of content. They needed a design partner who could understand their brand ethos and apply it seamlessly to various materials.

The Solution

Brand Audit

We began by conducting a thorough audit of Mahana Culture's existing brand elements. This helped us understand the nuances of their visual identity and how best to maintain consistency.

Learning Materials

We designed a range of learning materials that not only serve as effective educational tools but also resonate with Mahana Culture's brand. The designs were clean, engaging, and in line with the company's ethos.

Documentation

For their internal and client-facing documents, we applied a consistent design theme that reflects the brand's values and aesthetic. This included templates for reports, presentations, and other essential documents.

MailChimp Newsletter

We took charge of redesigning Mahana Culture's newsletter on MailChimp. The new design is not only visually appealing but also aligns perfectly with their brand, ensuring a cohesive experience for their subscribers.

The Outcome

The redesigned learning materials, documentation, and newsletters have been well-received, reinforcing Mahana Culture's brand identity and enhancing their professional image. The consistent design elements across all platforms have helped Mahana Culture present a unified and polished brand to their clients and stakeholders.

Karen Percy Ink is a venture by a seasoned freelance journalist, writer, and broadcaster who also offers MC, hosting, and moderating services, among others. The challenge was to create a digital platform that could encapsulate the multifaceted nature of Karen's work while maintaining a professional aesthetic.

Objectives

• Design a logo that reflects both the professional and creative aspects of Karen's work.
• Develop a WordPress website that is easy to navigate, mobile-responsive, and allows Karen to update her content effortlessly.
• Initially set up a temporary website using Swipe Pages to give Karen an immediate online presence.

Solution

Logo Design

We worked closely with Karen to design a logo that would meet her needs. The final design combined a classic font with a coloured-ink splotch, capturing the essence of her work—both professional and creative.

Temporary Website

To ensure Karen had an immediate online presence, we initially set up a temporary site using Swipe Pages. This was accomplished in under a week and served as a placeholder while the full site was in development.

Full Website Development

We used WordPress and Elementor to build a comprehensive website that offers seamless navigation and is fully mobile-responsive. The site serves as a vibrant showcase of Karen's diverse multimedia portfolio.

Results

• The logo has been well-received and aligns perfectly with Karen's brand identity.
• The temporary website served its purpose effectively, providing Karen with an immediate online presence.
• The final WordPress website has been a resounding success, offering Karen a platform that she can easily manage and update.

Future Plans

Karen can now effortlessly manage and update her content, ensuring her digital presence remains as dynamic as she is. We look forward to supporting Karen as she continues to expand her digital footprint.

Conclusion

The project was a complete success, meeting all objectives and exceeding expectations. Karen Percy Ink now has a digital platform that truly reflects the breadth and depth of her work, thanks to a well-thought-out design and development strategy.

Joanne Manariti, a recipient of the Business Elevate Program from Maribyrnong City Council, partnered with Design Grid for her branding needs. We collaborated to create a logo that's both professional and timeless, ingeniously incorporating her initials. The logo has been well-received by her clients and ranks among our favourites. Keep an eye out for her upcoming portfolio website!

When Darren, the visionary behind MaD Motorcycle Parts and Accessories (MaDmpa), approached us, he had a clear but complex need. His long-time dream business was focused on all things motorcycle, from parts and accessories to detailing and transportation. However, he was dissatisfied with his existing website and wanted to expand his business into three distinct areas: a shop for motorcycle parts, a transport service, and a detailing service.

Our Strategy

• Website Redesign: We started by giving the website a complete overhaul, integrating Elementor for easy updates. This not only refreshed the look and feel but also made the site easier for Darren to manage.
• Three-in-One Solution: To cater to Darren's diverse business needs, we built three standalone areas—each dedicated to one of his business segments. These were interlinked on a single website to save costs and provide a unified customer experience.
• Advanced E-commerce: We implemented an easy-to-use e-commerce section using WooCommerce in WordPress. This wasn't just a basic setup; we included advanced features like upsells and filters to enhance the user experience and boost sales.

The Outcome

Today, MaDmpa has a website that truly reflects Darren's vision and caters to his diverse business needs. The new design is not just visually appealing but also highly functional, making it easier for customers to navigate through the different services and make purchases. With our ongoing support, Darren can now focus on what he does best: providing top-notch motorcycle parts, detailing, and transportation services. We're thrilled to have been a part of this journey and look forward to seeing MaDmpa reach new heights.

When Impressive Robe Doors approached us, they had a unique challenge: they wanted to offer customers the ability to purchase DIY wardrobes online. This wasn't just a typical e-commerce setup; it required a custom-built solution to allow customers to input their measurements, choose materials, and make payments online.

Our Approach

• Custom Filtering System: We developed a unique filtering system from scratch, tailored specifically for Impressive Robe Doors. This system integrates seamlessly with WordPress and uses WooCommerce for secure online payments.
• Domain Recovery: Our client faced issues with reclaiming their domain from a previous host. We stepped in and successfully regained access through auDA.org.au.
• Additional Services: Beyond the digital realm, we also designed printed business leaflets and product displays to enhance their offline marketing efforts.
• Hosting and SEO: We provided domain and website hosting solutions, along with SEO optimisation to improve their online visibility.
• Google Ads: To drive targeted traffic to the new website, we also managed their Google Ads campaigns.

Ongoing Partnership

We've built a strong, ongoing relationship with Impressive Robe Doors, regularly updating and adding new features to their website. This partnership has been incredibly fruitful, with a significant uptick in their online sales since the website's launch.

The Outcome

Today, Impressive Robe Doors not only enjoys a robust online presence but also has a highly functional and user-friendly platform that allows customers to customise and purchase DIY wardrobes with ease. The success of this project is evident in their soaring online sales and the strong partnership we continue to maintain. With our ongoing support in website maintenance and digital marketing, we're excited to see where Impressive Robe Doors will go next.

Background

The Hose Monkey, a mobile hydraulic hose repair business based in Williamstown, initially approached Design Grid with a specific goal: to improve their Google rankings and local visibility. While they already had a well-designed website, they understood the importance of organic SEO for long-term success. We aligned with their vision and suggested focusing on on-page SEO as the foundational step before diving into any paid advertising strategies.

The Initial Phase: On-Page SEO

1. SEO Audit: Our first task was to conduct a comprehensive SEO audit of their existing website. This helped us identify areas for improvement and set the stage for the ongoing strategy.
2. Metadata and Keywords: We updated their metadata to focus on targeted keywords, laying the groundwork for future SEO efforts.
3. Affordable Solutions: Recognising the need for cost-effective strategies, we provided THM with the advice and tools they needed to carry out some of the SEO work themselves.

Within just a few days, The Hose Monkey started seeing tangible results, gaining more visibility on Google and improving their rankings.

The Next Phase: Website Relaunch

While the initial SEO work was showing promise, The Hose Monkey wanted to take their digital presence to the next level. This led to a complete website redesign.

Our Approach

1. Platform and Tools: Utilising WordPress, Elementor, and WP Astra Pro, we crafted a visually appealing and functional website that aligns with The Hose Monkey's brand ethos.
2. User Experience: The site was designed with user experience in mind, featuring a responsive design that adapts to various devices for smooth browsing.
3. Content Management: We empowered The Hose Monkey with a user-friendly interface that allows for easy content updates, ensuring the site remains engaging and current.

Results

The relaunched website has not only elevated The Hose Monkey's online presence but has also given them full control over their content. The site is now a true reflection of their brand, showcasing their services in the best possible light.

Client Feedback

Paul Fowler, the founder of The Hose Monkey, has expressed immense satisfaction with the new website and the noticeable improvement in their online visibility.

Conclusion

Our work with The Hose Monkey demonstrates the power of a multi-phase digital strategy. Starting with a strong SEO foundation and culminating in a website relaunch, we've helped them carve out a significant digital footprint in a competitive market. The Hose Monkey now stands as a testament to what can be achieved when SEO and web design are harmoniously integrated.

Place of Hope Pty Ltd, a distinguished NDIS provider of disability and aged care services, sought a digital platform to represent their multifaceted expertise and uphold a professional standard authentically.

I am absolutely thrilled with the exceptional services provided by Design Grid Digital Marketing! Their website design expertise is truly remarkable. From start to finish, Mel and her team displayed professionalism, creativity, and a keen attention to detail. They listened attentively to our vision and translated it into a visually stunning website that perfectly captures the essence of my brand. The user-friendly interface and seamless navigation make it a pleasure for visitors to explore. Design Grid Digital Marketing has undoubtedly exceeded my expectations, and I wholeheartedly recommend their services to anyone in need of top-notch website design and digital marketing solutions. _{Link to Jacob's Google review}

Objectives

• Design and develop a user-friendly website to effectively showcase Place of Hope Pty Ltd's exceptional disability and aged care services.
• Create a digital platform encouraging potential clients to connect with Place of Hope and benefit from their outstanding services.
• Elevate the market presence of Place of Hope through a robust and engaging website.

Solution

Core WordPress We initiated the project by setting up the latest stable version of WordPress, creating a staging environment for seamless development, configuring the database, and designing a theme using the Astra Pro agency version. Elementor Pro agency version was the leading page builder to ensure Place of Hope Pty Ltd can update their site easily whenever they require. Our team meticulously designed all pages for a cohesive and visually appealing website. Security and Optimisation Security was a top priority. We integrated advanced security plugins, configured SSL for a secure connection, and optimised the website's performance with caching to ensure a smooth and fast user experience. Other Essentials To jumpstart Place of Hope's online journey and part of our new website packages, we offer free web/email hosting for the first year. Agency version software, where applicable, was provided to enhance functionality. The website was crafted to be SEO-ready, and the use of our subscription software for photos and icons.

Results

Empowering Place of Hope The redesigned website is a testament to Place of Hope Pty Ltd's commitment to delivering exceptional care and support to individuals. It is a digital gateway for clients to connect and benefit from their services. Enhanced User Experience The user-friendly design ensures seamless navigation, making it effortless for visitors to explore Place of Hope's offerings. Dynamic Content Management With the website built on WordPress and Elementor, the Place of Hope team can effortlessly manage and update content, ensuring the site stays current and engaging.

Future Plans

The partnership with Place of Hope Pty Ltd exemplifies Design Grid's dedication to delivering bespoke design and development solutions. By crafting an engaging and user-friendly website, we've enabled Place of Hope to expand its reach and fulfil its mission of enhancing the well-being and independence of its NDIS clients.

Check out our other NDIS websites and digital marketing services we've completed

• Nursetech Healthcare
• COTA Australia
• Marc Maron Care Services

 

When Vince, the owner of Spoke N Sprocket, Spotswood's local bicycle workshop, first approached us, he had a clear goal in mind: to amplify his online presence through SEO. However, after reviewing his existing Wix website, we recommended a strategic pivot.

Our Approach

• Platform Migration: We advised Vince to migrate from Wix to WordPress. While Wix is a solid platform, WordPress offers more flexibility and is generally more SEO-friendly. Plus, it's more cost-effective in the long run.
• Online Booking System: One of the key features we implemented was an intuitive online booking system. This system not only streamlined the customer experience but also came with notifications to keep both parties updated.
• SEO Strategy: We conducted thorough keyword research to identify popular local terms. This informed our on-site SEO optimisation, which aimed to improve Spoke N Sprocket's rankings in both the local 3-pack and overall SERP.
• Google My Business Optimisation: To further boost local visibility, we also optimised Spoke N Sprocket's Google My Business listing.

Recent Updates

• Content Marketing and Social Media Management: We're excited to continue our partnership with Vince through ongoing content marketing and social media management strategies.

Client Feedback

Vince has been thrilled with the new website and the ease of the booking system. He's also seen a noticeable improvement in his search result rankings and has received positive feedback from his customers.

The Outcome

Today, Spoke N Sprocket enjoys a robust online presence, complete with a user-friendly booking system and improved search rankings. Known for their quality workmanship and friendly service, they continue to be a go-to choice for bike enthusiasts in Melbourne's Inner West, including Spotswood, Williamstown, Yarraville, Footscray, Altona, Seddon, Melbourne, and Newport. With our ongoing support in content marketing and social media management, we're confident that Spoke N Sprocket will continue to ride high in the digital landscape.

When Jo from Nail Addiction first approached us, she was already a nail artist and Victoria's stockist for Glitterbels. However, she was facing challenges with her existing website and was in the process of migrating her hosting services. Her vision was to transform her online presence into a one-stop-shop for all beauty needs, from nails to lashes.

Our Approach

• Initial Consultation: We sat down with Jo to understand her specific needs and aspirations. She wanted to place more emphasis on an e-commerce store, especially after becoming Victoria's distributor for Glitterbels.
• Website Overhaul: Based on Jo's preferences and some websites she admired, we completely revamped her site. The new design is clean, fresh, and geared towards e-commerce, allowing her to effectively showcase and sell a wide range of beauty products.
• Hosting Migration: In addition to redesigning the website, we also migrated her hosting services to ensure a smooth and secure user experience.

Recent Updates

• Newsletter and Marketing Strategy: As of November 2022, we've implemented a comprehensive newsletter and marketing strategy for Nail Addiction. Utilising Mailpoet, we've set up a system that not only keeps her audience engaged but also offers them incentives, like a 10% discount on their first purchase.

Client Feedback

Jo is thrilled with her new website and the fresh, clean look it offers. She's excited to see how her clients will respond and is optimistic about the future of her business.

The Outcome

Nail Addiction now boasts a revamped, user-friendly website with a strong focus on e-commerce. With the added benefit of a new marketing strategy and ongoing support, Jo's one-stop beauty shop is well-positioned for success in the competitive beauty market.

When local business One Stop Workwear sought to boost their online traffic and Google rankings, they turned to Design Grid Digital Marketing for a tailored solution. Recognising the power of organic SEO, we prioritised this approach over paid advertising to build a strong foundation for their digital presence.

Revamping the Homepage for Better Product Visibility

Our collaboration extended to redesigning their homepage, as we identified that their products weren't getting the spotlight they deserved. The revamped homepage now effectively showcases their range, leading to increased visibility and customer engagement.

Introducing MailPoet for Enhanced Subscriber Engagement

Understanding the importance of customer retention and engagement, we integrated MailPoet to build an internal newsletter system. This allows One Stop Workwear to easily manage and communicate with their subscriber base, further enhancing their marketing strategies.

Tangible Results and Google 3-Pack Inclusion

The efforts have paid off, with One Stop Workwear not only gaining more visibility on Google search results but also frequently appearing in the coveted Google 3-pack for Google My Business.

Ongoing Maintenance and Support

Our relationship with One Stop Workwear goes beyond project completion. We provide ongoing support, security, and plugin management to ensure their website remains secure and up-to-date. Our additional services include:

• Security management for malware and firewalls
• Plugin management to keep all software current
• Support packs on a pro-rata basis with no expiry
• Hosting management

We're proud to be a one-stop service for all of One Stop Workwear's digital marketing needs, and we look forward to our continued partnership.

Background

IWH Consult, a building surveyor and consultant firm, initially engaged Design Grid for website hosting and email services. However, after discussions with Issac, the firm's owner, it became clear that the existing website did not align with the professional image he envisioned for his business. We collaborated with Issac to redesign the site, introducing a bilingual interface in both English and Chinese—a first for us. The result was a one-stop-shop homepage that clearly articulated the firm's services in a mobile-responsive design.

The Next Phase: SEO and Content Management

While the redesigned website served as a robust platform for IWH Consult, Issac recognised the need for ongoing digital optimisation to maintain a competitive edge. That's where our recent work comes into play.

Our Approach

1. SEO Audit: We initiated the project with a comprehensive SEO audit, identifying areas for improvement and benchmarking against competitors in the building consultancy space.
2. Content Strategy: Based on the audit's findings, we developed a content strategy aimed at leveraging new, industry-specific keywords to drive organic traffic.
3. Digital Marketing Services: Beyond SEO and content, we offered a suite of digital marketing services tailored to IWH Consult's unique needs, ensuring they didn't have to look elsewhere for additional support.

Implementation

• Keyword Research: We conducted an in-depth analysis to identify high-potential keywords specific to the building consultancy industry.
• Content Creation: Our content management services included the creation of engaging, SEO-optimised content designed to attract and retain a targeted audience.
• Ongoing SEO: Post-implementation, we continued to monitor SEO performance, making data-driven adjustments to maintain and improve search engine rankings.

Results

Our ongoing support and digital optimisation services have led to a noticeable uptick in website traffic and improved search engine rankings for IWH Consult. The content strategy, in particular, has resonated well with the target audience, driving increased engagement and lead generation.

Client Feedback

Issac has expressed satisfaction with the ongoing digital transformation, noting the tangible benefits in terms of online visibility and customer engagement.

Conclusion

Our relationship with IWH Consult exemplifies the importance of ongoing digital optimisation. The initial website redesign laid the groundwork, but it's the continuous efforts in SEO and content management that are now propelling IWH Consult to new heights in a competitive market.

Background

A couple of years ago, Peter from AB & BW Electrics approached us with a need to establish an online presence. We successfully built a service-based website that showcased his range of electrical services and included custom forms for capturing detailed customer feedback and job requests. Fast forward to today, and the challenge was to optimise the existing site's content to improve visibility and customer engagement.

The Challenge

While the website served as a solid foundation for AB & BW Electrics' online presence, there was room for improvement in SEO and content strategy. The goal was to better refine the site's content to target high-potential keywords specific to the electrical industry.

Our Approach

We initiated the content optimisation phase with a comprehensive SEO audit tailored to the electrical industry. This audit allowed us to identify high-potential keywords and content gaps that needed to be addressed.

Implementation

1. SEO Audit and Keyword Research: We revisited the site's architecture and conducted an in-depth analysis of competitors and industry-specific keywords. This informed the next steps in our content strategy.
2. Content Optimisation: We introduced the 'Optimise 5 Pack', a set of five SEO-driven articles to attract and engage potential customers. Each article was meticulously crafted to answer common questions and solve problems related to electrical services.
3. Ongoing SEO: Post-optimisation, we continued to monitor the site's performance, making necessary adjustments to ensure it ranked well for targeted keywords.

Results

The content optimisation has succeeded, contributing to a noticeable increase in organic traffic. The 'Optimise 5 Pack' has been particularly effective, resonating with the site's audience and improving the site's authority within the electrical industry.

Client Feedback

Peter has been pleased with the content optimisation, noting that the new articles and SEO adjustments have made a tangible difference in his online visibility and customer engagement.

Conclusion

Our ongoing relationship with AB & BW Electrics illustrates the importance of building a robust digital foundation and continually optimising it. The recent content optimisation has improved the site's SEO performance and made it a more effective tool for customer engagement and lead generation.

When Tina from Mattise Beauty approached us with her vision for an online store featuring her handcrafted jewellery, we knew Shopify would be the perfect platform for her needs.

What We Delivered

• Platform Selection: Given Tina's specific requirements and the user-friendly nature of Shopify, we recommended it as the ideal e-commerce solution for her online store.
• Inventory Management: With Tina's handcrafted products in hand, we meticulously catalogued each item, setting up a streamlined inventory system within Shopify.
• Website Development: We crafted an elegant online store that not only showcases Tina's unique jewellery but also offers a seamless shopping experience for her customers.
• Logo Refinement: Tina's existing logo needed a bit of fine-tuning to meet the website's resolution requirements. We touched it up to ensure it aligns perfectly with her brand's aesthetic.

Client Feedback

Tina was thrilled with the final outcome, particularly appreciating the ease with which she could manage her inventory on Shopify. The website design, inspired by professional sites like Sue Sensi, has become one of our favourites.

The Outcome

With a polished online store and a refined logo, Mattise Beauty is well-positioned to attract a broad audience who appreciate handcrafted jewellery. The Shopify platform not only makes it easy for Tina to manage her inventory but also offers her customers a smooth and enjoyable shopping experience.

When Ocean Spray Pressure Washing approached us, they had a clear objective: to establish a strong online presence that would generate leads for their business. With an array of striking visuals, including videos and photography, they were well-equipped to showcase their services in a compelling manner.

What We Delivered

• Website Development: We built a visually appealing, user-friendly website that serves as a digital storefront for Ocean Spray Pressure Washing. The site effectively showcases their services through the use of high-quality videos and photography, providing potential customers with a clear understanding of what they can expect.
• SEO-Optimised Content: Understanding the importance of search engine visibility, we crafted SEO-optimised content for their product pages and the 'About Us' section. This not only enhances their online presence but also improves the likelihood of converting site visitors into leads.

Client Feedback

Ocean Spray Pressure Washing was particularly impressed with the seamless integration of their visual assets into the website. They appreciated our focus on creating SEO-optimised content that not only described their services but also positioned them effectively in search engine rankings.

The Outcome

With a new website and optimised content, Ocean Spray Pressure Washing has successfully expanded its digital footprint. The site serves as a robust platform for attracting new clients and showcasing their expertise in pressure washing services. The client is now well-positioned to convert online visibility into tangible business growth.

Peter West Remedial approached us with a dual challenge: an outdated website and a lack of logo identity. Our creative team got to work, hand-drawing an image of two hands clasped in a yin-yang shape, as per the client's vision. This concept was then meticulously developed in Illustrator, using colours handpicked by the client. The result is a striking new logo that perfectly encapsulates the essence of Peter West Remedial's services.

Onesource Accounting, an already established provider of tax returns and accounting services, sought to elevate their digital presence and branding. They turned to Design Grid for a comprehensive package that included a website overhaul, a fresh logo design, and new business cards.

What We Delivered

• Reimagined Branding: We designed a logo that seamlessly integrates the initials 'O' and 'S' from Onesource, setting a new visual tone for the brand. The chosen colour scheme resonated deeply with the client, creating a unified look across all branding elements.
• Website Revamp: Understanding the need for a digital platform that reflects the company's expertise, we developed a user-friendly website. It offers a detailed overview of Onesource Accounting's services, catering to clients in Melbourne's western suburbs and across Australia.
• Business Cards: To complete the branding package, we crafted business cards that align perfectly with the overall brand identity, ensuring a consistent and professional image.

Client Feedback

The Onesource Accounting team was particularly pleased with their new logo, which has also become one of our favourites. It encapsulates the essence of their brand while being visually striking.

The Outcome

With a refreshed digital platform and cohesive branding, Onesource Accounting has strengthened its market position. The new website, logo, and business cards not only instil confidence and credibility but also enhance the company's ability to attract and retain clients.

When COTA Australia approached Design Grid, they had a specific vision in mind: to create an online search navigator that would enable users to effortlessly find aged care homes in their vicinity. This was not just another website project; it was a web application that needed to be both functional and user-friendly.

What We Achieved

• Custom Web Application: We developed a bespoke search navigator tailored to COTA Australia's needs. The application was designed to be a widget within WordPress, offering the flexibility to be embedded on external websites.
• Database Integration: One of the key challenges was to import and manage a large set of data related to aged care facilities. We built a robust backend system that allows COTA Australia's team to maintain and update the database as needed.
• Nationwide Availability: The search navigator is not limited to a specific region; it serves aged care facilities across metropolitan and regional areas in Australia, making it a comprehensive tool for those in need.

The Outcome

The result is a highly functional and user-friendly search navigator that has become an invaluable resource for individuals and families seeking aged care facilities. The backend system we developed ensures that the database remains up-to-date, providing accurate and reliable information to users. COTA Australia now has a powerful tool that not only serves their immediate community but also has the scalability to be utilised on various platforms, extending its reach and impact. For a seamless aged care search experience, the COTA Australia search navigator sets a new standard in user-centric design and functionality.

When Stony Hill Estate Winery approached Design Grid, they were seeking to establish an online presence that matched the quality of their exquisite wines. With no existing e-commerce site or social media strategy, they were essentially starting from scratch.

What We Achieved

• E-commerce Development: We chose Shopify as the platform for Stony Hill's online store, not just for its ease of use but also for the robust marketing analytics it offers. The website was designed to reflect the winery's ethos and showcase their premium wines, including their new 2018 vintage Chardonnay and Pinot Noir.
• Product Photography: To ensure the wines were presented in the best possible light, we took professional product photos. And yes, we can confirm that their Pinot Noir is as delicious as it looks!
• Shipping Rules: We updated the shipping rules to accommodate minimum purchases, making it easier for customers to buy their wines at $45 a bottle or $40 in a case of 12.
• Social Media Strategy: Recognising the importance of social media for their target audience, we advised Stony Hill to focus on Instagram and Facebook. We assisted in setting up their profiles and crafting an initial content strategy.
• Ongoing Management: As a Shopify Partner, we have the privilege of direct access to Shopify's resources and tools. This enables us to offer ongoing website management, ensuring Stony Hill's online store remains optimised for success.

The Outcome

Stony Hill Estate Winery now has a compelling online presence that not only showcases their exceptional wines but also serves as a robust sales platform. The updated shipping rules and new product listings have made it easier for wine enthusiasts to make a purchase, enhancing the customer experience. We're honoured to be part of Stony Hill Estate's digital journey and look forward to their continued success, especially as they prepare to showcase their wines at the upcoming cool climate expo. For a taste of digital craftsmanship that pairs well with a fine wine, visit Stony Hill Estate's website and experience the difference. 🍷

When Sweet By Nature and their newest brand, Cakeagram, reached out to Design Grid, they were grappling with a series of issues left unresolved by their previous developer. Their websites, integrated with EXO/MYOB through WooCommerce, needed urgent attention to enhance functionality and user experience.

What We Accomplished

• Issue Resolution: We conducted a thorough audit of their existing systems and promptly addressed the lingering issues, bringing their websites back to optimal performance.
• Delivery Integrations: Understanding the importance of a seamless delivery process for an e-commerce business, we set up advanced delivery integrations within their WooCommerce system. These integrations were designed to sync effortlessly with their EXO/MYOB setup.
• Ongoing Support: During our engagement, we provided ongoing support to ensure that both websites remained updated and functional, allowing Sweet By Nature and Cakeagram to focus on what they do best—creating delicious treats.

The Outcome

Our intervention led to a more streamlined and efficient e-commerce experience for both Sweet By Nature and Cakeagram. The delivery integrations and issue resolutions significantly improved their operational workflow, contributing to a better customer experience. While we no longer provide ongoing maintenance for them, the improvements we implemented have left a lasting impact, setting them up for continued success in their online ventures.

We're honoured to collaborate with Midsumma, a cornerstone in celebrating LGBTQIA+ communities through various arts and cultural festivals. Our ongoing relationship involves providing technical support for their existing website, built on the Umbraco platform.

What We've Done

• CMS Technical Updates: We've been actively involved in updating the technical components of their Content Management System (CMS), ensuring it remains secure, efficient, and user-friendly.
• Feature Additions: To keep the website engaging and functional, we've added new features tailored to Midsumma's unique needs and audience.
• Midsumma 2021 Special Project: The pandemic brought unprecedented challenges to live events. For the 2021 festival, we developed an online virtual stall to ensure the event could go on in a safe and accessible manner.

The Outcome

Our ongoing technical support ensures that Midsumma's website remains a reliable platform for both the organisers and the community. The added features and updates have enhanced user experience, while our work on the 2021 festival's virtual stall provided a creative solution to the challenges posed by COVID-19. We're proud to be a part of Midsumma's mission and look forward to our continued partnership.

As DKB Garden transitioned from Western Australia to Melbourne, they faced the challenge of establishing their brand in a new market, especially during the uncertainties of COVID-19. They turned to Design Grid to help redefine their brand, aiming to stand out not just as another garden maintenance service but as specialists in horticulture.

What We've Done

• Logo Redesign: We started by revamping DKB Garden's logo, steering it away from a generic garden maintenance look. The new logo now resonates with the specialist horticulturist niche, adding a touch of sophistication and expertise to the brand.
• Focused Website: We developed a one-page website that serves as a digital portfolio for DKB Garden. The site is laser-focused on their specialist services, providing potential clients with a clear understanding of what sets them apart in the horticulture industry.
• Social Media Integration: To keep the content fresh and engaging, we integrated their social media feeds into the website. This allows DKB Garden to effortlessly showcase their latest projects and engage with their community.

The Outcome

The rebranding has been a pivotal step for DKB Garden as they navigate the Melbourne market. The new logo and website not only encapsulate their expertise but also position them as specialists in a competitive field. The social media integration keeps their audience updated and engaged, serving as a dynamic portfolio of their latest work. DKB Garden is now well-equipped to grow their business in their new home city.

When Anthea Wynn, a multi-talented author and channeller, approached us with the idea of creating two separate websites and logos for her diverse ventures, we saw an opportunity for consolidation.

What We've Done

• Strategic Consultation: After a thorough review, we advised Anthea to unify her digital presence. Having two separate websites and logos would not only be cost-inefficient but could also lead to self-competition on search engines.
• Logo Fusion: We creatively merged elements from both proposed logos into her existing vibrant logo, achieving a cohesive brand identity that encapsulates all facets of her work.
• Website Consolidation: We built a single, streamlined website that serves as a comprehensive platform for both her business and her published works, including upcoming releases.

The Outcome

The result is a bright, clean, and inviting website that aligns perfectly with Anthea's multifaceted career. It serves as a one-stop-shop for her audience, whether they are interested in her channelling services or her literary contributions. Anthea was thrilled with the outcome, and we couldn't be happier to have provided a solution that not only meets her needs but also offers a strategic advantage.

Seddon Book Alley, a cherished secondhand bookstore in Seddon, initially approached us to establish a responsive online presence. Founded by Robert Ford as a pop-up store, it quickly gained a loyal following among locals. We initially designed a website with social media integration and on-page SEO enhancements to boost local search results.

The Evolution: From Online Presence to E-Commerce

As the business grew, Robert returned with a new challenge: he needed an e-commerce solution that would allow him to manage his inventory effortlessly. Understanding the unique needs of a bookstore, we devised an innovative solution that leverages Google Sheets for real-time inventory management.

What We Achieved

• Website Redesign: We overhauled the existing website, incorporating Elementor for easy updates, enhancing the user experience and aesthetics.
• Google Sheets Integration: We built a custom solution that syncs with Google Sheets, enabling Robert to update his stock levels in real-time without having to navigate the website's backend. This allows him to manage inventory effortlessly, even from behind the counter.
• E-Commerce Upgrade: We transitioned the website to an e-commerce platform using WooCommerce, allowing for a seamless online shopping experience for Seddon Book Alley's customers.

The Outcome

The result is a dynamic, user-friendly website that not only serves as an online catalogue but also as a fully functional e-commerce platform. The Google Sheets integration has revolutionised the way Robert manages his inventory, making the process more efficient and less time-consuming. With these digital upgrades, Seddon Book Alley is well-equipped to serve both its local customer base and a broader online audience.

Waytek & Sons Rendering, a leading name in the rendering industry, reached out to us via Instagram, captivated by our special "Tradie Deal" that includes free domain and hosting for the first year. After initial discussions, they expressed the desire for a brand refresh, specifically focusing on their logo.

Crafting a New Identity

We took on the challenge of redesigning their logo, keeping in mind their existing colour palette that prominently features a deep red. The result is a modern, eye-catching badge that serves as a symbol of quality and expertise. This new logo is now proudly displayed on their vehicles, business cards, and, of course, their revamped website.

Building a Digital Presence

As part of our Tradie Deal, we developed a streamlined one-page lander for Waytek & Sons Rendering. The website efficiently showcases all the services they offer, from residential to commercial rendering. We incorporated a clear and compelling Call-to-Action (CTA), making it effortless for potential clients to get in touch and schedule a consultation.

The Outcome

The new digital assets have not only elevated Waytek & Sons Rendering's brand image but also streamlined their client acquisition process. The one-page lander serves as a succinct yet comprehensive introduction to their services, while the revamped logo fortifies their brand identity. Overall, Waytek & Sons Rendering is well-positioned for future growth, armed with a strong digital presence.

White Built, a reputable builder based in Langwarrin, Victoria, approached us with a website that was still under construction. Their primary concern was enhancing their online visibility through effective SEO strategies.

Refining the Blueprint

Our first step was to conduct a thorough audit of the existing website. We identified several areas for improvement, including content enhancement, metadata optimisation, and image alt tag corrections.

Content Enrichment

We increased the word count on each page to provide more in-depth information, thereby improving the site's SEO performance. This also offered visitors a more comprehensive understanding of White Built's services and expertise.

Metadata and Keywords

We meticulously added metadata and strategically placed keywords throughout the site. This not only improved the site's SEO but also made it more accessible and understandable for both search engines and users alike.

Visual Optimisation

Images play a crucial role in website performance and user experience. We ensured that all images had appropriate alt tags, improving the site's accessibility and contributing positively to SEO metrics.

Building Success

The result is a more polished, SEO-optimised website that not only ranks better in search engine results but also offers a more enriching user experience. White Built now enjoys increased visibility, setting a strong foundation for their digital future.

When Rosie Haus Florist approached us, they already had a Wix website. However, they were looking for something that would set them apart from other florists and event stylists. They wanted a website that was as unique and creative as the floral arrangements they craft.

A Palette Beyond Tradition

Design Grid Digital Marketing took on the challenge to build a website that would reflect Rosie Haus Florist's distinct style and creativity. We chose a colour scheme that defied traditional florist norms, opting for hues that showcased their artistic flair.

All-in-One Solution

Beyond the aesthetics, we provided Rosie Haus Florist with an all-in-one package that included setting up their domain, hosting, and email addresses. This comprehensive approach ensured that Kathy, the owner, could focus on what she does best—creating beautiful floral arrangements—while we took care of the digital details.

A Blooming Success

The end result is a website that not only stands out in a crowded market but also makes Kathy extremely happy. It's a digital space that truly embodies the creativity and uniqueness of Rosie Haus Florist.

In a time when community well-being is more important than ever, Design Grid Digital Marketing felt compelled to give back to our local WEFO community. Recognising the challenges posed by the Coronavirus pandemic and the subsequent stay-at-home mandates, we identified a pressing need: a platform for our health and well-being community to showcase their free online classes.

A Timely Solution

We developed a mobile-friendly timetable complete with individual profiles for each participating business. The design was intentionally straightforward, focusing on usability and immediate community impact. This digital timetable served as a lifeline for many, offering easy access to free online classes aimed at enhancing health and well-being during a particularly challenging period.

More Than Just a Project

This pro-bono work wasn't just another project for us; it was an opportunity to contribute positively to a community we deeply care about. We're proud to have made a meaningful difference when it was most needed.

As an active member of the West Footscray Traders Association, Design Grid Digital Marketing was honoured to be entrusted with the design and construction of their new directory website. This project was made possible through a community grant, and its aim was to create a digital hub where local traders could gain visibility and connect with the community.

Streamlined and Automated

Understanding the need for efficiency and ease of use, we integrated a payment and subscription system into the website. This automation allows new members to apply, pay their subscription fees, and showcase their businesses locally in a streamlined manner.

A Commitment to Local Success

But our involvement doesn't stop at website development. As part of our ongoing commitment to the success and vibrancy of our local area, we provide all ongoing support, maintenance, and hosting services for the West Footscray Traders Association website at no cost. We believe that by investing in our community in this way, we're contributing to a thriving local economy that benefits us all.

8 Electrics came to us with existing logos that lacked the high-quality resolution needed for print. Additionally, they wanted to refine one of their logos, which had too many sharp edges. We successfully updated their logo for versatile printing across various media, while also softening the design to achieve a cleaner, more polished look.

Fretted Edge Music approached us with a desire to revamp their existing logo, which wasn't resonating with their target market or accurately representing the instruments they teach. After a thorough discussion, we zeroed in on their passion for guitars and drums. The new logo design incorporates these elements, brought to life with a modern gradient featuring warm, tonal colours that evoke the essence of music. The client's response? "We nailed it!" And we couldn't agree more.

Melissa Peacock, a Visual and Community Artist, approached Design Grid Digital Marketing with a specific need: to elevate her portfolio for grant applications. Melissa's artistry spans both personal and community-focused work, and she needed a platform that could effectively showcase this range.

A Portfolio That Speaks Volumes

We designed a portfolio with two distinct gallery sections—one for her personal art and another for her business, A Country Art's Practice. The clean, classic design ensures that her art remains the focal point, allowing each piece to resonate with the viewer.

Beyond the Visuals

In addition to the website, we refined Melissa's business logo for print and implemented on-page SEO strategies to enhance her visibility in Google search results.

As Australia's leading UK Ford specialists, SMCKA Performance was on the cusp of significant changes, including a location move and the introduction of a new business area, Capri Components. They approached Design Grid Digital Marketing to help them navigate these transitions seamlessly online.

Dual Business Areas with Cohesive Branding

Understanding the need for distinct yet interconnected business areas, we designed two separate sections on their website: one for SMCKA Performance and another for Capri Components. To maintain brand consistency, we created two logos that align with SMCKA's established identity.

Technical Enhancements for Operational Efficiency

The website continues to be powered by WordPress and WooCommerce, but with the integration of new tools that streamline backend operations. These enhancements allow SMCKA to manage their diverse product offerings more efficiently.

Ongoing Maintenance and Recent Troubleshooting

Our relationship with SMCKA Performance extends beyond the initial project. We provide ongoing maintenance and support to ensure their digital platform remains robust and secure. Most recently, we assisted them in resolving an email hosting issue with Google, reinforcing our commitment to offering comprehensive digital solutions.

Client Satisfaction and Future Collaborations

SMCKA Performance has expressed high levels of satisfaction with our work, particularly appreciating our quick and effective troubleshooting. As they continue to evolve and expand, we look forward to supporting them in their digital journey.

Ellie Cobb, a travel writer with BBC Worldwide, approached Design Grid with a specific need: a standout business card for an upcoming conference. Given her profession and association with the BBC, the card needed to encapsulate her global travels while also being creatively distinct. We decided to incorporate the BBC's signature colours to maintain brand consistency. To add a unique twist and showcase Ellie's worldly travels, we integrated a spiralling world map design into the card. The result? A business card that not only pops but also perfectly represents Ellie's professional and creative journey. She was thrilled with the final design, and we couldn't be happier to help her make a memorable impression at her conference.

Footscray Historical Society (FHS) approached us with a dual challenge: modernise their existing website while restoring their offline ANZAC site. Understanding the importance of both platforms, we set out to create a user-friendly experience that would make historical information easily accessible to the community.

Streamlined Navigation and Content Realignment

One of the major issues with FHS's old website was the disorganised content structure. We conducted a comprehensive content audit and reorganised the information into a more intuitive navigation system. This not only enhanced the user experience but also made it easier for visitors to find relevant historical data quickly.

ANZAC Site Restoration

The ANZAC site held significant value for FHS and its community. We successfully restored it from backups and configured it to operate in its own database, bringing it back to its original state.

Ongoing Maintenance and Support

Our engagement with Footscray Historical Society extends beyond project completion. We've entered into a long-term partnership for ongoing maintenance and support. This includes regular updates, security monitoring, and immediate troubleshooting, allowing FHS to focus on their core mission of preserving and sharing Footscray's rich history.

Client Satisfaction

FHS expressed immense satisfaction with the work we've done and looks forward to our continued partnership. The revamped website and restored ANZAC site have not only met but exceeded their expectations, setting the stage for future collaborations.

Victorian Spiritualists' Union faced a challenge when they couldn't locate a high-quality version of their existing logo. They turned to Design Grid Digital Marketing for a solution. We took on the task of recreating their logo suite, ensuring it was optimised for both print and online use. The revitalised logo now proudly headlines their website, encapsulating the essence of VSU's mission and values.

Background

Werribee River Association (WRA) is a community-based environmental organisation focused on education, engagement, and the protection of local waterways. They approached Design Grid Digital Marketing with specific goals: modernise their brand, create a central hub for community groups, implement an advanced events system, and find an affordable, integrated email solution.

The Challenge

WRA had received funding to redesign their website with a focus on membership and donations. They were also looking to transition from Mailchimp to a more cost-effective email solution.

Our Approach

1. Brand Refresh: We suggested that a new logo would bring a contemporary look and feel to WRA. The new logo features elements representing the streams affecting the rivers and the platypus, a species native to the Werribee River.
2. Website Redesign: We overhauled the entire website, integrating Elementor for easy updates and maintenance.
3. Community Hub: The new site serves as a central hub for all WRA community groups, offering a unified platform for engagement and information sharing.
4. Advanced Events System: We integrated Eventin by ThemeWinter, providing WRA with a sophisticated yet user-friendly events management system.
5. Email Solution: We migrated WRA's subscriber list from Mailchimp to Mailpoet, creating new newsletter templates that align with their refreshed brand.

Features at a Glance

• Social Media Integration
• Mailpoet for email campaigns
• PayPal-integrated donation system
• Video slider
• Multiple image galleries

Results

The new website and logo have been well-received by the WRA community. The site not only serves as a vibrant hub for community engagement but also streamlines donations and memberships. The transition from Mailchimp to Mailpoet has offered WRA an affordable, integrated email solution without compromising on functionality.

When Nature Wise Naturopathy and Massage approached us for a simple reprint of their existing business cards, we saw an opportunity for a brand refresh. Given their interests in crystals, tarot, and alternative health, we proposed a unique concept. We designed a new business card and logo inspired by a tarot card, which also doubles as an appointment reminder. The new design perfectly encapsulates the essence of their business and resonates with their unique offerings. Both we and our client are thrilled with the results—a reimagined brand identity that truly stands out.

Dykes on Bikes Melbourne approached us to come up with a modern and exciting t-shirt design for their new range. The brief detailed that it must include their Organisation name and linkage back to the rainbow flag. The Organisation have sold many t-shirts and long sleeve tees with this design.

Just Love and Scribbles Marriage Celebrant came to us as a new business startup with a clear vision for their brand. They provided us with hand-drawn sketches, entrusting us to translate their ideas into a polished, professional logo. We're delighted to say that the final design exceeded their expectations, capturing the essence of their unique service.

Background

Between The Lines Clothing, a brand dedicated to designing and supplying high-quality, original gear for the LGBT+ community, is the brainchild of our Director. The brand initially started its online journey with a WordPress website but later transitioned to Shopify to better serve its growing customer base.

The Initial Phase: WordPress Build

1. Platform Choice: The first website was built on WordPress, a versatile platform suitable for a wide range of websites.
2. Features: The initial build included basic e-commerce functionalities to get the brand off the ground.

The Transition: Migrating to Shopify

Recognising the limitations of WordPress for a rapidly scaling e-commerce business, Between The Lines Clothing decided to migrate to Shopify.

Our Approach

1. Migration and Rebuild: We seamlessly transitioned the website from WordPress to Shopify, ensuring zero downtime and retaining all essential data.
2. Third-Party Integrations: The new Shopify site was integrated with third-party dropshipping services and Print on Demand (POD) suppliers to streamline the product supply chain.
3. Online Ordering System: A robust online ordering system was implemented to enhance the user experience and simplify the purchasing process.
4. Mailchimp Integration: To bolster marketing efforts, we integrated the site with Mailchimp, enabling effective email marketing campaigns.

Results

The migration to Shopify has equipped Between The Lines Clothing with a more robust, scalable platform that aligns with its business goals. The new website not only enhances the shopping experience for customers but also simplifies backend management for the team.

Features at a Glance

• Third-party dropshipping integration
• POD supplier integration
• Streamlined online ordering system
• Mailchimp for targeted email marketing

Conclusion

Between The Lines Clothing's transition from WordPress to Shopify was a strategic move that has paid off in multiple ways, from improved user experience to more efficient backend management. The brand is now well-positioned to continue its growth, serving the LGBT+ community with high-quality, original products.