Nail Addiction, beauty Woocommerce ecommerce website and newsletter, Truganina.
When Jo from Nail Addiction first approached us, she was already a nail artist and Victoria’s stockist for Glitterbels. However, she was facing challenges with her existing website and was in the process of migrating her hosting services. Her vision was to transform her online presence into a one-stop-shop for all beauty needs, from nails to lashes.
- Initial Consultation: We sat down with Jo to understand her specific needs and aspirations. She wanted to place more emphasis on an e-commerce store, especially after becoming Victoria’s distributor for Glitterbels.
- Website Overhaul: Based on Jo’s preferences and some websites she admired, we completely revamped her site. The new design is clean, fresh, and geared towards e-commerce, allowing her to effectively showcase and sell a wide range of beauty products.
- Hosting Migration: In addition to redesigning the website, we also migrated her hosting services to ensure a smooth and secure user experience.
- Newsletter and Marketing Strategy: As of November 2022, we’ve implemented a comprehensive newsletter and marketing strategy for Nail Addiction. Utilising Mailpoet, we’ve set up a system that not only keeps her audience engaged but also offers them incentives, like a 10% discount on their first purchase.
Jo is thrilled with her new website and the fresh, clean look it offers. She’s excited to see how her clients will respond and is optimistic about the future of her business.
Nail Addiction now boasts a revamped, user-friendly website with a strong focus on e-commerce. With the added benefit of a new marketing strategy and ongoing support, Jo’s one-stop beauty shop is well-positioned for success in the competitive beauty market.