Werribee River Association
Werribee River Association (WRA) is a community-based environmental organisation focused on education, engagement, and the protection of local waterways. They approached Design Grid Digital Marketing with specific goals: modernise their brand, create a central hub for community groups, implement an advanced events system, and find an affordable, integrated email solution.
WRA had received funding to redesign their website with a focus on membership and donations. They were also looking to transition from Mailchimp to a more cost-effective email solution.
- Brand Refresh: We suggested that a new logo would bring a contemporary look and feel to WRA. The new logo features elements representing the streams affecting the rivers and the platypus, a species native to the Werribee River.
- Website Redesign: We overhauled the entire website, integrating Elementor for easy updates and maintenance.
- Community Hub: The new site serves as a central hub for all WRA community groups, offering a unified platform for engagement and information sharing.
- Advanced Events System: We integrated Eventin by ThemeWinter, providing WRA with a sophisticated yet user-friendly events management system.
- Email Solution: We migrated WRA’s subscriber list from Mailchimp to Mailpoet, creating new newsletter templates that align with their refreshed brand.
Features at a Glance
- Social Media Integration
- Mailpoet for email campaigns
- PayPal-integrated donation system
- Video slider
- Multiple image galleries
The new website and logo have been well-received by the WRA community. The site not only serves as a vibrant hub for community engagement but also streamlines donations and memberships. The transition from Mailchimp to Mailpoet has offered WRA an affordable, integrated email solution without compromising on functionality.