A Quick Guide to Long-Tail Keywords

Long-tail keywords research tool

Understanding Long-Tail Keywords

What is a Long Tailed Keyword?

Long-tail keywords are specific search phrases that typically contain three to five words.  These phrases can significantly boost your website’s visibility and attract quality traffic by catering to detailed and intent-driven searches. Long-tail keywords tend to be less competitive than shorter keywords, which helps your brand stand out. For example, instead of “shoes,” a user might search for something more specific, such as “comfortable trek running shoes for women.” With individuals using more detailed searches, it is essential to tailor phrases and content that match what users are looking for.

Why are Long-Tail Keywords Important?

Websites that use long-tail keywords strategically see a boost in organic traffic because the content is more relevant to what users are searching for. Search engines like this relevance and will rank your site higher, which means more visibility and clicks. Long-tail keywords attract visitors who are specifically looking for what you offer, leading to more engaged and higher-quality traffic. This results in visitors staying longer on your site and a higher likelihood of converting them into customers.

How Do Long-Tail Keywords Differ from Short-Tail Keywords?

The main difference between long-tail and short-tail keywords is their specificity and search volume. Short-tail keywords are made up of one or two words and attract a lot of searches, but they also come with intense competition. Long-tail keywords, on the other hand, are longer phrases with fewer searches but a more focused intent.

Short-Tail Keywords

Great for broad awareness campaigns or general information searches.

Long-Tail Keywords

This is perfect for users further along the buying process looking for detailed information or specific products/services. These users are more likely to purchase from you than users searching for short-tail keywords.

Benefits of Using Long-Tail Keywords

Long-tail keywords are essential for SEO because they reflect how users search. There are many benefits to utilising these specific phrases in your content, including:

Increased Conversion Rates

Long-tail keywords attract users with specific search queries, making them more likely to convert. By targeting these users effectively, you can turn visitors into customers.

Lower Competition

Because long-tail keywords are more specific, they face less competition. This makes it easier for your content to rank higher and attract quality traffic.

Enhanced User Experience

Using long-tail keywords improves your SEO and overall user experience. You increase engagement and satisfaction when you provide content that closely matches what users are looking for.

Cost-Effective for Paid Search

In paid search campaigns, long-tail keywords often have a lower cost-per-click (CPC) than more competitive short-tail keywords. You can achieve better ROI by targeting specific, less competitive terms that attract a more qualified audience.

Improved Content Strategy

Incorporating long-tail keywords into your content strategy helps you cover a broader range of topics and address the diverse needs of your audience. This boosts your SEO and establishes your site as a comprehensive resource in your niche.

Researching Long-Tail Keywords

Design Grid’s Long-Tail Keywords Generator

To help you create and find long-tail keywords, try our new AI-powered Long-Tail Keywords generator that provides specific long-tail keywords. Try it out now below:

Other Tools for Finding Long-Tail Keywords

Google Keyword Planner

Utilise Google Keyword Planner to explore new keywords, estimate search volumes and understand the competitiveness of targeting them. This tool provides valuable insights into keyword trends and effectively helps you tailor your content strategy.


Consider using SEMrush for comprehensive keyword research. This tool offers in-depth analytics on search volumes, competition levels, and related keywords. By leveraging SEMrush, you can refine your long-tail keyword selection and enhance your SEO efforts.


Explore Ahrefs as a reliable source for long-tail keyword exploration. With features like Keyword Explorer, Ahrefs provides detailed insights into search volumes, competition data, and keyword relevance. Incorporating Ahrefs into your research toolkit can elevate your content optimisation strategies.

Analysing Keyword Data

Search Volume and Competition Level

Check the search volume and competition level of long-tail keywords to see how popular they are and how much potential reach they have. Lower competition means more opportunities to rank higher and attract quality traffic.

Relevance to Your Content

Make sure the long-tail keywords fit well with your content strategy. Prioritise relevance to attract visitors who are interested in what you offer.

Identifying User Intent

Understanding what users are searching for is crucial. You can enhance the overall experience and increase engagement by aligning your keywords with user intent.

Utilising Long-Tail Keywords in Your Content

Incorporating Keywords Naturally

Create valuable content that resonates with your audience. Incorporate long-tail keywords naturally into your text to make it relevant without stuffing.

Optimising Different Types of Content

Blog Posts – Use long-tail keywords to attract readers interested in specific topics.

Product Descriptions – Optimise with relevant long-tail keywords to capture potential buyers’ attention.

FAQs – Address common queries using long-tail keywords to improve visibility and establish credibility.

Monitoring and Adjusting Your Strategy

Tracking Keyword Performance Metrics

Keep an eye on how your long-tail keywords are performing. Analyse metrics like click-through rates and conversion rates to identify trends and refine your strategy.

Making Data-Driven Adjustments

Use data insights to adjust your content strategy. Continuously refine your approach to maximise visibility, engagement, and growth.

Long-tail keywords are a powerful way to boost your website’s SEO and drive targeted traffic. Focusing on specific, multi-word search queries can improve visibility, attract a more focused audience, and increase conversion rates. Use long-tail keywords strategically, monitor their performance, and adjust your strategy based on data insights to achieve the best results.

Try Design Grid’s AI-powered Long-Tail Keywords Generator today to create unique, effective long-tail keywords that will enhance your SEO performance and attract more targeted traffic.

And remember, if you need specialist SEO services, Design Grid is here to help; contact us now.

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