We’re excited to share the transformative work we’ve done for the Maribyrnong River and Waterways Association (MRWA), a Melbourne-based community organisation committed to the conservation of local waterways. Our collaboration aimed to create a digital platform that not only serves as an informational hub but also as a catalyst for community engagement and ecological restoration.

The Challenge

MRWA needed a compelling online presence that could serve multiple functions: educate the community, mobilise support, and provide a platform for fundraising. The challenge was to create a website that was both user-friendly and rich in content, all while encapsulating the essence of MRWA’s mission.

The Solution

Logo Design

We kicked off the project by designing a logo that features the short-finned eel, a symbol that resonates deeply with Australia’s First Peoples and perfectly aligns with MRWA’s mission. This design choice was a nod to the cultural and spiritual significance of the eels and the Maribyrnong River itself.

Website Development

Utilising WordPress and Elementor, we built a dynamic, easy-to-navigate website that serves as a nexus for ecological restoration and cultural storytelling. The site features a seamless donation function, enabling MRWA to easily garner community support for their initiatives.

Event Integration

We integrated our agency version of Eventin by ThemeWinter to feature a prominent Call-to-Action (CTA) for donations and events, connecting all community groups effectively.

SEO Optimisation

The website is fully optimised for search engines, focusing on keywords most relevant to MRWA’s mission and audience. This ensures that the site is not just visually appealing but also a powerful tool for organic growth and community engagement.

Content Strategy

The site is designed to be a living entity, continually updated with engaging videos and educational content. This ensures it continues to serve MRWA’s mission to ecologically restore the river and share the cultural stories of the waterscapes.

The Outcome

The website has been a resounding success, serving as more than just a digital space; it’s a catalyst for change. It fosters a deeper connection between the community and their environment, amplifying MRWA’s vital work.

Ongoing Relationship

We’re incredibly proud to be part of this transformative project and look forward to our ongoing relationship with MRWA, providing maintenance and support to ensure the website continues to serve its purpose effectively.