SEO is not just about content strategy and on-page optimization – it goes much deeper than that. Search Engine Optimization covers intricate processes such as keyword research, rank checking, off-site optimization and last but not least, link building.
Link building is essential with SEO. Nowadays, you can’t just stop at writing a great post and think your visitors will just come. Search engines need at least one link from another website to find your post. However it’s not just as simple as that, you can negatively affect your site with some links.