SEO: Link building and why it’s important

Link building is essential with SEO. Nowadays, you can’t just stop at writing a great post and think your visitors will just come.  Search engines need at least one link from another website to find your post.  However it’s not just as simple as that, you can negatively affect your site with some links.

Want to learn how to do it well?  Here, we’ll explain how link building works and to improve the way you are doing it.

What is link building?

Link building is a marketing term where you work getting links from other websites to your website.  This is one of the most powerful tools in making your site rank higher in search engines.  If higher-quality links lead to an individual page, search engines will consider it a meaningful or popular article, and, therefore, rank it higher.

Quality of links

Not all links are created equal.  Links from an authoritative website, which is of a similar topic is worth more than a link from a small website that nobody knows.  For example, if you were a cafe, you’d rather get a link from Broadsheet or The Age Good Food section (high authority) than, a link from your sister’s foodie blog website.  This is great as you know what sites you’d love to get links from, but at the same time, it makes it a lot hard to get those high-quality links.

Do not do this!

It is not easy building links but we do not recommend buying links.  Link farms are frowned upon from Google, so much so that, you can seriously be penalised as a result.  So it’s better to avoid any risky link building tricks as pointed out by Yoast.

How to get links?

Build a website that people want to link to.  It sounds simple, but how do you do this?

Find out who your audience and answer these questions:

  1. Who are you trying to reach with your content?
  2. What content do they need?
  3. What information are they looking for and what questions are they asking?
  4. What words do they use?
  5. What kind of websites do they visit?

What you pretty much are doing is writing personas on your audience so that you target your content on those items.

Once you’ve done this, you need to reach out to website owners that might be interesting in sharing your content too.  By targeting your niche, there’s a higher chance that their audience would be interested in your content and they will share it.

Link building does take time and effort but the payout can bring in a huge result. Link building sorted?  We’ll cover internal linking shortly![/vc_column_text][vc_column_text]

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