Artifical Intelligence – the fight for great content

The fight is on, and it’s beginning to remind me of one of my favourite movie series – The Terminator.

What is AI, and what is it all about?

OpenAI quietly released GPT-3.5 (Generative Pre-Trained Transformer XX) in December, with GPT-4 coming as soon as 2023. This research company is leading the way in producing content in written and visual form using Artificial Intelligence.

There are way too many software companies and applications online that utilise AI as part of their in-built features; even Canva has introduced it recently with magic-write.   These tools are handy for humans who may have English as a second language to write or for non-creative people to create stunning illustrations or stock photography simply by entering a few descriptive words on a topic.

Unfortunately, whilst AI has some incredibly positive aspects, there are also negatives where people can abuse these great new features too.

One current problem Google and other search engines are facing is people using the AI tool to create a load of one-click blogs to target keywords or locations to push your business or client up the ranking in Google.  Whilst the number of articles can be significant if the content is perfect, AI is not quite there yet.

Why is AI content not perfect?

1. Content spat out can be too generalised.

All AI content requires keywords or descriptions from humans to produce the correct information.  The less information provided to the AI, the less accurate the data is returned, and your content becomes highly generalised or irrelevant to the topic.

For example, let’s talk about painting.  If I tell the program I want to write about painting and enter no other information provided, which direction should it head into?

Am I talking about art, or am I talking about house painting as a contractor?  Am I discussing the types of paint to use outdoors or indoors?

There is insufficient intelligence for the AI to know precisely what to write.

2. The text produced can be repetitive.

I have tried a few one-click blogs to create blog pieces, as I can see the advantages of having someone else help write for me.  However, I have noticed that the information delivered repeats the same topic idea for various paragraphs or reuses the same sentences throughout the content.  The results can vary using different tools* BUT they all produced similar results.

3. Plagiarism with content.

Whilst the writing isn’t copied, information is learned or generated from the AI reading millions of articles or blogs to produce your unique information.  However, we have noticed that some topics or content can produce similar results when not enough information is produced on this subject.   There is also a risk that others in your field are utilising the same articles or descriptions to produce their content, and then the AI only KNOWS to create “like-content.”  If you are using these tools, we’d suggest running your content through plagiarism tools such as Grammarly to ensure your content stays original.

4. Is the information correct?

Similar to whether the AI is plagiarising by copying from other content available on the Internet, the AI is not smart enough to know whether an article has produced incorrect information, particularly if multiple articles display the same information.  The incorrect information will be learned from reading these articles or blogs.

5.  How about a bit of personality?

Finally, what makes articles worth reading is a bit of personality!  AI cannot reproduce you and what you are thinking.  The human factor.  Robots are robots.  They cannot think for themselves, provide originality or opinions of their own, and in the end, require human interaction to produce results.  Don’t forget that a human also created them.

So should I use AI?

Ultimately, the responsibility lies with you.

My two cents:
Some great ideas are currently being produced with AI, and it is a convenient tool to help produce content.

Can it be used on its own?
No, not yet. The content isn’t quite at a suitable standard to produce great readworthy with personality and originality.

Will I be using it as a tool? 
Absolutely! Whilst this article was written from scratch, I’ve got some great ideas and backbones to build great content for other pieces.  I also use Grammarly to help me write better and other tools like Frase and Scalenut to help me daily.  My next article will explore how I use AI for my business).


 The tools I have used to test out AI are GoCharlie, Scalenut, Outranking, Nichesss and Frase.  I’ve also installed Stable Diffusion for images and DALL-E for images.

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