Without customers, your small business cannot grow. One of the best ways to build your brand is through search engine optimisation (SEO).
More than 65% of American consumers do product research online before purchasing. As a result, it is important to optimise your digital presence to ensure you are visible to them.
SEO is hard work and requires a lot of time to get it right. These top 5 helpful hacks can speed up your process.
PS. These aren’t just great tips for small businesses, but we believe these ones will get the best bang for your buck when you are time-poor. Which small business isn’t?
Tip 1: Research your keywords well
What keywords are your customers likely to use to search for you in the search engines? For example, if you sell sunglasses, your customers may use words like “sunnies” or “eye protection” or “polarised” in their search queries. It’s important that your content and website is optimised for the most popular search keywords.
Not all keywords are worth focusing on, however, as you may find that larger business is too competitive to rank highly. With this in mind, your attention could be better focused on keywords in your niche allowing you to reach smaller but more specific audiences.
Tip 2: Google My Business is your friend
If you haven’t already done so, get onto Google My Business now and create your listing to boost your online visibility now! By entering all your details such as contact information, location, and business address, your business is likely to rank high to those searching within your location first compared to any competitors outside your location. It’s a way of getting ahead of your competitors with little effort.
Tip 3: Optimise your website for mobile phones
How many times have you reached for your phone to search for how much an item is OR look at a menu for a restaurant you are thinking of going to? With over 72% of people only using mobile phones to access your website by 2025, it’s important to get your site responsive now.
Furthermore, Google ranks websites higher who have both mobile and desktop websites.
Tip 4: Use Internal Links
Your aim as a small business owner is to engage your visitors to spend more time on your website. You want your customers to view more content and more products.
Adding internal links ensures you redirect your customers to the right information on your website and also improves your SEO at the same time. Google loves internal links!
Tip 5: Post your content on different platforms
The more social media platforms you post on, the more authority you build. Growing your presence on social media platforms gives your brand more visibility and improves your brand awareness. With more engagement, comes improved search engine rankings. Be sure to look at less obvious choices outside Facebook, Instagram, and Twitter such as Pinterest, Quora, and Medium. These platforms provide a plethora of customers that may not necessarily have heard about your business.
Bonus Tip: Conduct an SEO Audit
SEO can be quite difficult and it’s hard to get it right first-time. To improve your strategy, you need to analyse your website.
SEO Audits can be easy, but many small business owners don’t have the time to implement strategies or complete the audits. Audits show you where your pain points are and identify what needs to be improved.
Have Any Questions?
Have a question about:
- how to fix your SEO?
- complete an SEO audit?
- build a mobile responsive layout?
- something else that is bugging you?