Sam Campbell Construction is a licensed builder based in Melbourne’s inner west, specialising in residential renovations, extensions and general construction work. Known for their quality craftsmanship and practical approach, the business had outgrown its original identity, which had previously focused solely on carpentry.  With a growing client base and a shift in service offerings, Sam approached Design Grid to refresh his brand and website, ensuring they better reflected the direction of his business.

The Challenge:

As Sam’s business evolved from small carpentry jobs into full-scale construction and renovation projects, it became clear that both the branding and website needed an update. The previous logo and site no longer aligned with the scale or scope of work the business now handled.

Sam needed a simple, professional website to build trust with prospective clients and provide a clear snapshot of the services he offers, without making it feel overly corporate or out of reach. The branding also needed a subtle tweak to reflect the new name: Sam Campbell Construction, which focuses on local builds, renovations and extensions, where he’s not quite an architect but more into the construction side of your home.

Our Solution:

Design Grid worked closely with the Sam Campbell Construction team to redesign their website in line with their updated business and brand direction. As part of the refresh, we updated their existing logo to reflect their shift from carpentry to broader construction services.

We also recommended using professional photography to represent the quality of their builds better and provide a visual impact across the website. High-quality images helped elevate their portfolio and build trust with prospective clients.

Our work included:

1. Website Redesign
   Built using WordPress and Elementor, the new website design provides a modern, mobile-friendly layout that is easy to navigate for clients researching renovation and construction services.
2. Content Structure
   We refined the site layout to focus on the primary services – renovations, extensions, and general building work – keeping the language clear and informative.
3. Minor Logo Refresh
   We updated Sam’s original logo to reflect the new business name while preserving its recognisable look. This ensured brand continuity while aligning it more closely with his evolving service offering.
4. Ease of Maintenance
   The site was set up so that future updates, whether it’s project galleries or content tweaks, can be easily managed without additional development.
   

Results:

Sam Campbell Construction now has a professional digital presence that mirrors the quality of their work delivered on-site. The website helps position Sam as a reliable and experienced builder in Melbourne in trades, ready to take on renovation and construction projects across Melbourne’s west.

Simple, modern, and built to grow with the business, the site gives potential clients the confidence to reach out, and gives Sam a platform he can be proud of.

Conclusion:

At Design Grid, we work with local trades, builders and high-end architects who want a website that speaks directly to their audience, without unnecessary fluff or jargon. Whether you’re just starting out or rebranding to reflect your business’s direction, we help you build your online presence that’s practical, professional, and easy to manage.

If you’re ready to get your business online or refresh what you already have, get in touch with us today at designgrid.com.au/booknow. Let’s build something great together!