The design and content of your website are essential elements in establishing a high-quality, reputable online presence. Businesses have shifted their gears to optimizing and improving the aesthetic quality of their site as it maximizes only the necessary elements in achieving a simple yet effective design.
Concise details and space are factors that make or break an easy and user-friendly experience. The main reason why web design is effective is that it strips down the fluff and promotes honest communication between the brand and its audience.
With that in mind, you must know your content and what you feature on your site. The core of effective web design is to remove clutter on your website. It helps your viewers take in your vision without abstract disturbances. It should have a clean space and logical flow of the layout to promote simple navigation. Make it so that it anchors the eyes to what matters most: your content, with the bonus of being aesthetically pleasing.
To that end, here are reasons for how web design can enhance user experience and increase your return of investment (ROI) in the process.
Your Website can Achieve Better Performance
In this digital day and age, mobile devices and online presence are vital aspects of any business. A well-structured and effective design assures a responsive website, and having fewer objects allows it to load faster. It is more accessible to achieve compatibility to any screen as well – from smartphones to desktops, allowing for more dynamic flexibility despite having fewer components.
Help your Audience Focus on your Work
According to the renowned research of Princeton psychologist George A. Miller, the average adult brain can store between five and nine chunks of information in their short-term memory. This allows you to focus attention, resist distractions, and absorb the information you’re seeing.
It’s critical to minimize the cognitive load of your viewers so they can easily digest your product. Minimal aesthetics, paired with strong usability, is key to excellent user experience. Remember, the little the elements in your design, the more space your audience has to understand your brand.
Keep your Design Balanced
Robust web design isn’t just about reducing waste. It should be about prioritizing what matters in your message without sacrificing detail or concept. When your output is too little, your product becomes unclear. This will eventually have your audience scrolling past it. A functional design should involve clean and readable elements, and that applies to either typography or imagery. The goal is to use these as focal points to achieve a site that helps communicate your brand to target audiences in a concise and influential manner.
Better Speed and Loading Time for Various Pages in Your Site
As of 2018, the recommended page load time is under three seconds. This reiterates that peed plays a significant role in the first impression of a user’s experience. A well-performing site uses a design that optimizes all the elements within it. So too, is striking a balance between compact yet high-quality rich media files. This results in a faster website that encourages higher return visits, increased conversions and engagement. Lower bounce rates and an overall better ranking in your organic search comes with it as well.
If you’re looking for a website design agency in Melbourne, get in touch with us today for a free consultation!