Like technology, SEO evolves continuously, and it can be hard for you and other businesses to keep up. If you want to maintain or gain traffic, you’ll have to keep on learning or hire someone to help out.
A well-optimised website enjoys more significant traffic as time goes by, leading to increased leads and sales. Without the help of SEO, your customers cannot find your website. All your efforts put into designing the world’s best site could be for nothing.
Here are five factors for you to implement in your website to dominate the search results.
Website Security and Accessibility
To get your website ranked high, you’ll need the help of bots. You’ll need Google’s bot to find your website and crawl through your content to start understanding your website. You need to use the right URL for the bots to find you in the first place. Here are the things you’ll need to provide the bots with:
- Use a well-coded builder.
- Have a robots.txt file to tell the bots where and where not to look.
- You’ll need a sitemap where all your pages are listed.
If by any chance, your website is running with WordPress, Yoast SEO can help you set up a sitemap. Otherwise, any online sitemap generator is sufficient, and we recommend this one.
The speed of a webpage is one of the essential factors for SEO. Google announced now includes an algorithm that tests mobile loading speed. If your website doesn’t load well on mobile devices, expect to be penalised. Google wants to provide the best experience to its users, and so do you. If you’re going to test your website, use a mobile testing tool.
When talking about mobile speed, mobile-friendliness is also a critical factor in SEO ranking. More people are using the internet on mobile devices than there are on desktops. That is one of the many reasons why Google made changes in how they rank results. It is so important that Google even placed mobile scores as of higher value than those of desktops. You are behind your competitors if your website isn’t mobile-optimised.
URL, Authority, and Domain Age
Did you know that sites less than a year old rank much lower than those that are older than 3 years? Nearly 60 per cent of the top ten Google search rankings is of those of the 3-years-or-older category. The quicker you get your website up and optimised, the better for ranking in Google.
Content is king. How many times have you heard this? Why? Relevant and frequent information is what keeps people coming back to your site. On top of this, optimise your content with the use of keywords. Keep to unique words and phrases that your audience might type in a search. These words also describe you, your website, and your topic.
Whether your site is new to the game or not, these tips can help you rank higher in search results and grow your business in the long run.
Want to know more or if you’re looking for an SEO agency in Melbourne, get in touch with us today for a free consultation!