After your business name, your domain name is the most critical thing to consider when starting up your company or building a site.
Your domain (or, in simple terms, your URL), offers the consumer a clear idea on who you are and what your business is. It is a big part of your brand strategy.
Equally as important, it is one of the factors that search engines (including Google) count to analyse your relevancy with ranking.
So, to make sure you come up with that killer domain name, here are some killer tips:
1. Use your business name as the domain name.
Make sure to sign up the Australian domain name equivalent of your company name as soon as possible – even if you intend to choose a different domain name for your website.
“Cybersquatters” make a career of looking for and signing up newly created businesses and company names that come through ASIC. Once they’ve done this, they will try and offer you or your competitors the domain at an outrageous price.
Likewise, a rival or disgruntled consumer will sometimes choose to set up a website under your service name to produce negative results for your business.
While these anti-competitive practices are illegal in Australia, it still occurs nowadays. If this has happened to you, you can try and reclaim control, but it can be a lengthy and also often costly procedure, and there’s a chance it may not be overturned.
With this in mind, it is best for Australian companies whose primary business is in Australia to register the .com.au and.com variations of your URL. In some cases, you may also need to consider additional Top Level Domains (TLDs).
2. Don’t have a business name yet? FANTASTIC!
This is the perfect way to start! You can research your organisation name and ensure that the domain is available and not taken by somebody else.
3. Keywords in your domain
Grab some bonus points and ranking value by using keywords related to your field. For example, if you’re an electrician, consider using the word electrician or electrics in your name to validate your business. Google and other search engines will realise your company is more suitable for local searches against your competitors when people search for that particular keyword, e.g. “electricians near me”.
4. Make a list of domain name ideas.
Don’t have your heart set on any one Australian website address – make sure to have a list of ideas, as you may find that some of your options are taken.
5. Investigate trademarks
Don’t forget to check your business name or domain name for a trademark to avoid disappointment! You may find that you infringe on a service name – typically you can find this out by searching Google or searching ASIC.
6. Keep It Simple Stupid (K.I.S.S)
The most effective domain name is one that people can remember easily, not too wordy to relay to somebody over the telephone, is part of a search for your product or service offering and be as short as possible.
One last thing!
Many people think that by purchasing a domain name that you can start building your website. Unfortunately, that is not the case! You’ll also need to buy web hosting, and most companies should be able to handle both for you. Hosting and domains is also not a one-off fee either! You are effectively renting space and the URL from the Internet Service Provider. You should expect to pay this on a monthly, yearly or bi-yearly basis.
All a little confusing, or are you ready to get started with your website? We can handle all your needs – from a domain, hosting and website design.
Get in touch with us now to find out how we can help you!