If you manage a website, you may already be using Google Search Console, which enables you to monitor your presence in organic search engine results and suggest areas of improvement for your Core Web Vitals ranking on Google.
It can be confusing to find out which Search Engine Optimisation techniques are the most useful and match your company best. That is why we recommend Google Ads as one of the most effective local SEO tools. This article will outline why you should consider using it as part of your advertising and marketing strategy.
Google Ads is Terrific for Local SEO
Numerous studies verify that Google Ads are an excellent device for any organisation and is highly effective in improving its advertising and marketing collection. Here are five reasons that Google Ads is at the leading edge of online marketing:
If your PPC (Pay Per Click) project is effective, putting even more cash into it will often be a lot more reliable and result in bigger returns. More traffic will be generated as Google Ads scales to the amount of money invested. So, in theory, the more financial input, the more successful your marketing campaign on google ads.
2. Creative Advert designs
In contrast to what Google Ads offers the client in a small, inexpensive advertisement, a typical internet advert might have fancy text, bright colours and audio encouraging the customer to click on their link. However, many people now ignore these garish pop-ups or even use an advertisement blocker to avoid them altogether.
Not only does Google continue to develop ways to avoid advertisement blockers, but it also offers all the details the consumer requires for you to create an appealing design. This can include a map of a business location, a phone number, and any additional helpful information to customers- meaning designing a great advert can be easier and faster than ever before.
3. Targeted Advertising and marketing
Many standard ad campaigns risk marketing to the wrong client base. Blanket campaigns reach a bigger audience; however, this involves potentially investing money and advertising to people who may not become customers. Google Advertisements provides businesses using a local SEO with filters to target a specific audience.
For instance, businesses can target specific individual keywords or keyword mixes in searches. Companies can additionally narrow the individual seeing the ad by defining the search language, time of day, and the web browser or device used, as a few examples. If a company has a specific target market, adverts can help companies reach their audience with specialised content.
Marketing can also expand beyond regular Google searches, for example, advertisements that appear before YouTube videos and mobile ads. Using adverts allows companies to become more visible in the locations where individuals spend their time.
4. Greater Retention Rate
Google has gathered a large amount of data that is tailored to assist companies in advertising properly. This includes tools that permit cookies to track customers, allowing ads to be purposefully displayed when there is a period that the client does not see an advert. You can utilise this technology to target people who Google believes, based on this information, would undoubtedly be interested in an organisation. This way, Google can act as a tool for persuading brand-new and old customers to visit your website.
5. Increasing Relevance
Advertisements earn Google a considerable percentage of its earnings, suggesting individuals who run Google Advertisements care about the quality and effectiveness of advert campaigns.
Google regularly tweaks their formulas based on results, discarding what does not work and improving what does work. The more effective the advertisements are in improving local Search Engine Optimisation, the happier Google Ad’s clients become. Most Google searches prioritise adverts, meaning that it not only makes products more visible to customers without them fully realising it’s an ad but also encourages them to think that this must be similar or relevant to what they were searching for. By targeting correctly, a company can make sure clients see the options they need but might have missed out on had the ad not existed.
How can I use google ads as part of my local SEO strategy?
By improving your SEO, you can increase the relevance of your page for users, therefore increasing your webpage ranking. Search listings are free, and you cannot pay to have a better ranking on Google – but you can instead invest that money into optimising your webpage, ultimately making your page more visible.
A range of tools available in Google Ads to help optimise your web page, including Google Ads Tracker and Keyword tool. Google Ads gives you visitor and interaction insights from your website, and it can be used to monitor whether or not any optimisation changes are translating into increased foot traffic and customers on your website.
You can use the Keyword Tool to create a list of the key terms related to your business to increase searches to your webpage. You can then include these keywords into the content of your webpage. Google’s Ads Keyword Planner is handy if you want to rapidly increase your PPC campaign by utilising strong keyword lists, making it a valuable resource for your SEO marketing strategy. You can search for group ad ideas, combine keyword lists to create new ones, and see how keywords perform in certain areas. This program further has a filtering option that allows you to target a specific audience while keeping to a budget. All of these features will assist you in tailoring your advertising campaign to your specific audience, increasing the range of potential customers you can reach.
Although there are a variety of programs designed to assist businesses in optimising SEO strategy and increasing customer interaction with your web page, Google has the obvious advantage in that its programs are tailored specifically to improve your Core Web Vitals ranking (introduced in May 2021) and therefore ensure that that you are marketing efficiently.
Contact us today to find out how Design Grid can assist you in improving your local SEO strategy by using Google Ads.