Your website is the number one tool to help bring sales to your business. Just having a website isn’t good enough though, you’ll need to include these must-have pages as well as a great description of who you are and what you do
Let us say that your business already has identifying and unique features. Still, if you want your website to become an excellent selling tool for your company, you need to have a good online description of what you do and ensure that you can include those must-have pages for your website.
Whether you are offering several goods or services, your site should show the visitor:
- What kind of products you are providing
- What makes you unique
- How you can assist them
- How they can reach you
Read on to see our list of must-have pages to make your website effective
HOMEPAGE
As this page is the first thing to be seen by many people, the content on your homepage should be interesting enough to grab the visitor’s attention within seconds. You need to discuss who you are and what your company offers.
Your homepage needs to have an appealing design, be fast loading, and accessible. Studies show that you have about 0.05 seconds to make people stay on your site. The homepage is where all the action is happening. It’s the first one people see, and it’s the decider as to whether a person will either continue to scroll around or leave your site.
What to Include:
A brief explanation of who you are and what you offer, what your services or products are, and on how you can help your potential customers and clients.
You should think from the client’s perspective when including some images to copy for a homepage. They should understand clearly the primary purpose of your website. Adding a logo with a noticeable call-to-action button is effective, as well.
ABOUT US
Yes, having a business through the web can be impersonal, yet it doesn’t have to be. People do business with other people, and clients are eager to know more about the people behind the company. Storytelling is vital through this page. You need to tell the visitors who you are and what your company is all about. You may want them to learn more about your product values and what sets you apart from other competition.
What to Include:
A brief description of your company, including the biographies and pictures of the employees. Any special awards that you have received and also how you are being different from other competitors that are offering the same products and services.
PRODUCTS/SERVICES PAGE
The products and services page is the most crucial part of any website. This page is where your site should turn a simple visitor into a consistent buyer. Rightfully so, you want to allow enough time to enhance this page for the ultimate customer experience. After all, why have a website in the first place if you can’t wholly discuss what you can offer? Your potential clients want to know what you provide and why should they prefer you over everyone else. Explaining your product and service exceptionally well will help the prospects to think if your products meet their needs. The more you tell, the more you sell.
What to Include:
A summary of your products, its descriptions, additional information, what customers can expect, and how it is different from other products that may able them to consider to buy yours instead. Include any reviews on how your previous buyers felt after buying your product. Make them feel they are a part of your product even before they even have it.
CONTACT US
Communication makes solid relationships with your clients. You gain an opportunity to know what are their wants and needs as it connects to your products. In addition, it opens the possibility of receiving product reviews from critiques.
A client can ask some questions before considering to purchase your product. If not given proper details on how to contact you, the loss of potential customers is a high probability. You should think of your contact page merely as a customer support tool, which gives excellent service. Your page should have accurate information and shows potential customers the ways they can get in touch with you.
What to Include:
A map of where your company is located within business hours, active phone numbers, email address, and all available social media accounts.
You may also want to think about including some of these pages:
- News or blog page
- Events page
- Search engine
- Privacy Policy
- Terms and Conditions
- Careers / Jobs
- Newsletter subscription (which is great for future customers and retargeting)
For your website to succeed, it has to have these must-haves in check. Functionality and effectiveness will lead you to greater heights than beautiful aesthetic alone.
Need some further advice about website design or building a website? Perhaps you are looking for do-it-for-you web development or web design agency? Get in touch with us today for a free consultation!
