Background

A couple of years ago, Peter from AB & BW Electrics approached us with a need to establish an online presence. We successfully built a service-based website that showcased his range of electrical services and included custom forms for capturing detailed customer feedback and job requests. Fast forward to today, and the challenge was to optimise the existing site’s content to improve visibility and customer engagement.

The Challenge

While the website served as a solid foundation for AB & BW Electrics’ online presence, there was room for improvement in SEO and content strategy. The goal was to better refine the site’s content to target high-potential keywords specific to the electrical industry.

Our Approach

We initiated the content optimisation phase with a comprehensive SEO audit tailored to the electrical industry. This audit allowed us to identify high-potential keywords and content gaps that needed to be addressed.

Implementation

1. SEO Audit and Keyword Research: We revisited the site’s architecture and conducted an in-depth analysis of competitors and industry-specific keywords. This informed the next steps in our content strategy.
2. Content Optimisation: We introduced the ‘Optimise 5 Pack’, a set of five SEO-driven articles to attract and engage potential customers. Each article was meticulously crafted to answer common questions and solve problems related to electrical services.
3. Ongoing SEO: Post-optimisation, we continued to monitor the site’s performance, making necessary adjustments to ensure it ranked well for targeted keywords.

Results

The content optimisation has succeeded, contributing to a noticeable increase in organic traffic. The ‘Optimise 5 Pack’ has been particularly effective, resonating with the site’s audience and improving the site’s authority within the electrical industry.

Client Feedback

Peter has been pleased with the content optimisation, noting that the new articles and SEO adjustments have made a tangible difference in his online visibility and customer engagement.

Conclusion

Our ongoing relationship with AB & BW Electrics illustrates the importance of building a robust digital foundation and continually optimising it. The recent content optimisation has improved the site’s SEO performance and made it a more effective tool for customer engagement and lead generation.