When Vince, the owner of Spoke N Sprocket, Spotswood’s local bicycle workshop, first approached us, he had a clear goal in mind: to amplify his online presence through SEO. However, after reviewing his existing Wix website, we recommended a strategic pivot.

Our Approach

• Platform Migration: We advised Vince to migrate from Wix to WordPress. While Wix is a solid platform, WordPress offers more flexibility and is generally more SEO-friendly. Plus, it’s more cost-effective in the long run.
• Online Booking System: One of the key features we implemented was an intuitive online booking system. This system not only streamlined the customer experience but also came with notifications to keep both parties updated.
• SEO Strategy: We conducted thorough keyword research to identify popular local terms. This informed our on-site SEO optimisation, which aimed to improve Spoke N Sprocket’s rankings in both the local 3-pack and overall SERP.
• Google My Business Optimisation: To further boost local visibility, we also optimised Spoke N Sprocket’s Google My Business listing.

Recent Updates

• Content Marketing and Social Media Management: We’re excited to continue our partnership with Vince through ongoing content marketing and social media management strategies.

Client Feedback

Vince has been thrilled with the new website and the ease of the booking system. He’s also seen a noticeable improvement in his search result rankings and has received positive feedback from his customers.

The Outcome

Today, Spoke N Sprocket enjoys a robust online presence, complete with a user-friendly booking system and improved search rankings. Known for their quality workmanship and friendly service, they continue to be a go-to choice for bike enthusiasts in Melbourne’s Inner West, including Spotswood, Williamstown, Yarraville, Footscray, Altona, Seddon, Melbourne, and Newport. With our ongoing support in content marketing and social media management, we’re confident that Spoke N Sprocket will continue to ride high in the digital landscape.