When Stony Hill Estate Winery approached Design Grid, they were seeking to establish an online presence that matched the quality of their exquisite wines. With no existing e-commerce site or social media strategy, they were essentially starting from scratch.

What We Achieved

• E-commerce Development: We chose Shopify as the platform for Stony Hill’s online store, not just for its ease of use but also for the robust marketing analytics it offers. The website was designed to reflect the winery’s ethos and showcase their premium wines, including their new 2018 vintage Chardonnay and Pinot Noir.
• Product Photography: To ensure the wines were presented in the best possible light, we took professional product photos. And yes, we can confirm that their Pinot Noir is as delicious as it looks!
• Shipping Rules: We updated the shipping rules to accommodate minimum purchases, making it easier for customers to buy their wines at $45 a bottle or $40 in a case of 12.
• Social Media Strategy: Recognising the importance of social media for their target audience, we advised Stony Hill to focus on Instagram and Facebook. We assisted in setting up their profiles and crafting an initial content strategy.
• Ongoing Management: As a Shopify Partner, we have the privilege of direct access to Shopify’s resources and tools. This enables us to offer ongoing website management, ensuring Stony Hill’s online store remains optimised for success.

The Outcome

Stony Hill Estate Winery now has a compelling online presence that not only showcases their exceptional wines but also serves as a robust sales platform. The updated shipping rules and new product listings have made it easier for wine enthusiasts to make a purchase, enhancing the customer experience.

We’re honoured to be part of Stony Hill Estate’s digital journey and look forward to their continued success, especially as they prepare to showcase their wines at the upcoming cool climate expo.

For a taste of digital craftsmanship that pairs well with a fine wine, visit Stony Hill Estate’s website and experience the difference. 🍷