If you want to use Google to market your business, you need to use Google My Business. Being that Google owns this service, you want to make sure that you are subscribed to everything that Google offers to enhance your experience.
Link building is essential with SEO. Nowadays, you can’t just stop at writing a great post and think your visitors will just come. Search engines need at least one link from another website to find your post. However it’s not just as simple as that, you can negatively affect your site with some links.