Time is of the essence. Most of us don’t have a minute to waste. Your website, in turn, must not waste a single second of your visitor’s time.
Even if you manage to design a world-class website, a visitor will leave the moment it slows down or become unresponsive. Your business highly depends on how your website performs, and so a poorly designed site will mean bad news for your company.
So, how do you satisfy the full range of users on the web while keeping your website snappy? Here are seven web design tips to make sure your business is in tip-top condition:
While flash has a definite place in web design, it shouldn’t be overdone. Some of your visitors may have a flash player, while many have not. Flash will increase your website’s load time, and when it is not accessible with search engines, it can compromise your SEO efforts.
Images can, unfortunately, be deceiving in web design. When using images, you may not realize how much space they are taking up. You can quickly reduce their size by up to half by compressing the images before implementing them into the website. Specifying the looks of your images in HTML also helps reduce load time. Here are some image compressors that you might want to check out.
Clean Up the Coding
If you’ve implemented HTML into your website, you can boost the speed even more by cleaning up. Look for unnecessary tags and white spaces that will add up in the size of your files. Use default tags when possible or delete them.
If you have an e-commerce website, thumbnails are a great design technique. With fast-loading mini images of your products, your customers can then decide to delve deeper if they are interested.
Switch to CSS
CSS (Cascading Style Sheets) are becoming more popular among web designers. CSS is a language that is a dual purpose language that helps saves time in creating a website and reduces load time for your web pages too!
Minimize Server Request
Any part of your website that loads from a different server will need to make an HTTP request every time the page opens up. When designing your website, reduce this as much as possible. This step will help boost your website’s load time drastically.
Reduce Your Page Size
Even if you manage to follow all the above tips, your page’s size might still be significant. Larger sizes lead to slower load times when the entire website is altogether. To reduce page size further, only use content when necessary. What you’re trying to aim for is the ideal page size of about 30KB.
Always remember, less is more. The smaller your website is, the faster it loads. However, It doesn’t mean that your website should sacrifice aesthetics for functionality. With professional help, you will have a great-looking website that loads quickly.
If you’re looking for a website design agency in Melbourne, get in touch with us today for a free consultation!